[08/29/23 - 09:02 AM]
"NFL Draft: The Pick Is In" Scores with the #1 Roku Original Documentary Premiere
The new and returning users that streamed the documentary also skewed younger and outperformed the average 18-44 age audience for The Roku Channel.

[via press release from Roku]

"NFL Draft: The Pick Is In" Scores with the #1 Roku Original Documentary Premiere

Roku Teams Up with Skydance Sports and NFL Films for 2024 NFL Draft Documentary

SAN JOSE, Calif. - August 29, 2023 - Today, Roku announced that its original documentary feature "NFL Draft: The Pick Is In" scored big during its opening weekend on The Roku Channel, becoming the #1 Roku Original Documentary premiere*. "NFL Draft: The Pick Is In" drew more new and returning users to The Roku Channel than any previous Roku Original documentary title. The new and returning users that streamed the documentary also skewed younger and outperformed the average 18-44 age audience for The Roku Channel. "NFL Draft: The Pick Is In" followed four teams during the 2023 NFL Draft weekend: the Carolina Panthers, the Indianapolis Colts, the Dallas Cowboys, and the Jacksonville Jaguars.

Created in partnership with Skydance Sports and NFL Films, "NFL Draft: The Pick Is In" pulled back the curtain and gave audiences the first-ever look into the high-pressure and high-stakes draft rooms where league teams must make choices that not only define their upcoming seasons, but also change the lives of future players forever.

In addition to celebrating the successful opening weekend for "NFL Draft: The Pick Is In," Roku has also announced plans to team up with Skydance Sports and NFL Films for a forthcoming documentary feature about the 2024 NFL Draft, which will take place in Detroit, Michigan April 25-27, 2024. The project will film throughout all three days of the 2024 NFL Draft Weekend and highlight the decision process of a new group of teams. The featured teams will be revealed at a later time.

Brian Tannenbaum, Head of Originals, Roku Media: "It's incredible to see 'NFL Draft: The Pick Is In' resonate with our audiences in such a profound way. The strong momentum around 'NFL Draft: The Pick Is In' is a testament to the dynamic teamwork between the master storytelling from Skydance Sports and NFL Films and the reach power of the Roku platform. We can't wait to partner together to once again bring viewers a unique, intimate, behind-the-scenes look into the world of the NFL Draft."

Jon Weinbach, President, Skydance Sports: "The NFL Draft is an iconic American spectacle and such a fantastic setting for documentary creators. We're enormously proud of the great team effort to create this film, are thrilled that it resonated with viewers, and look forward to creating more premium sports projects with our partners at NFL Films and Roku."

Ross Ketover, Senior Executive, NFL Films: "The NFL Draft has become one of the biggest events on the sports calendar, and taking a peek behind the curtain of what goes on in those draft rooms is endlessly fascinating for football fans. All of us at NFL Films take great pride in bringing viewers to places they have never been before, and we couldn't be more excited to do that alongside our new partners at Skydance Sports and on an incredible platform in Roku."

"NFL Draft: The Pick Is In" followed four teams during the 2023 NFL Draft: the Carolina Panthers, who selected Bryce Young with the first pick of the draft; the Indianapolis Colts, who chose fellow quarterback Anthony Richardson with the fourth pick of the first round; the Dallas Cowboys, whose selection of running back Deuce Vaughn - the son of longtime team scout Chris Vaughn - in the sixth round became one of the draft's most memorable moments; and the Jacksonville Jaguars, one of the league's most active teams on the third and final day of a historically frenetic draft that featured the most trades of any in NFL history.

Launched in 2017, The Roku Channel is the home of free and premium entertainment on the Roku platform. In Q4 2022, The Roku Channel reached U.S. households with an estimated 100 million people. The Roku Channel is a top-five channel on the Roku platform by active account reach and streaming hour engagement (Q2 2023). Today, The Roku Channel features a diverse lineup of more than 80,000 free movies and programs and more than 350 free live linear television channels in the U.S. It licenses and distributes content from more than 250 partners.

*#1 by reach, premiere weekend defined as Friday, August 25-Sunday, August 27, 2023.

About Roku

Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku TV(TM) models, Roku streaming players, and TV-related audio devices are available in various countries around the world through direct retail sales and/or licensing arrangements with TV OEM brands. Roku-branded TVs and Roku Smart Home products are sold exclusively in the United States. Roku also operates The Roku Channel, the home of free and premium entertainment with exclusive access to Roku Originals. The Roku Channel is available in the United States, Canada, Mexico, and the United Kingdom. Roku is headquartered in San Jose, Calif., U.S.A.

Marks included in press release are trademarks or registered trademarks of Roku, Inc. in the U.S. and in other countries. Tradenames, trademarks, and services marks of other companies appearing in this press release are the property of their respective holders.

About NFL Films

NFL Films is widely recognized as the most honored filmmaker in Sports and continues to produce innovative franchises and documentaries across multiple networks and platforms, including #1 rated Quarterback on Netflix, Hard Knocks on HBO, seven 30 for 30 films on ESPN, Peyton's Places on ESPN+, and recent premium programming on Amazon Prime Video, Peacock, Paramount+, MGM+, Fox, NBC, CBS, and NFL Network. With 136 Sports Emmy Awards to its credit, NFL Films remains a gold standard in premium sports content, providing an elevated and connected viewer experience with unprecedented access to the athlete story.

About Skydance Sports

Initially launched in 2021 as a division of Skydance Media, Skydance Sports has quickly become the preeminent studio for leagues, teams, elite athletes and A-List Hollywood talent seeking to produce premium, sports-related entertainment. Earlier this year, the studio released its first scripted project with the critically acclaimed film Air, directed by Ben Affleck and starring Affleck, Matt Damon and Viola Davis, about the birth of the Air Jordan Brand. The studios' first release, Good Rivals, was nominated for "Outstanding Documentary Series" at the Sports Emmy Awards. Last year, Skydance Sports and the NFL formed a joint venture whereby the former serves as a multi-sports studio to create premium programming across unscripted and scripted genres. The partnership's first projects include a docu-series chronicling Dallas Cowboys owner Jerry Jones and the Cowboys franchise, as well as a documentary film, NFL Draft: The Pick Is In, for The Roku Channel.

  [august 2023]  

(series past and present)
(series in development)
(tv movies and mini-series)

most recent ratings | view all posts
[04/19/24 - 06:45 AM]
ESPN Delivered Top Two Most-Watched SoFi NBA Play-In Tournament Eastern Conference Games Ever on April 17
The 76ers 105-104 victory over the Heat averaged 3,403,000 viewers, peaking with 5,490,000 viewers at 9:30 p.m. ET.

[04/18/24 - 10:11 AM]
ABC's "9-1-1" 100th Episode Propels Series to No. 1 Drama in Primetime in Adults 18-49
The milestone 100th episode was the top program of the night, scoring a season-high on linear after 7 days of viewing in Adults 18-49 (0.91 rating), marking the show's best L7 rating since its season finale last year.

[04/17/24 - 01:03 PM]
Sunday Night's "Billy Joel: The 100th - Live at Madison Square Garden" Wins Its Time Period and Hits a High Note Scoring 5.73 Million Viewers
It originally aired Sunday, April 14 and due to the overwhelming demand from his legion of fans, will have a special encore airing this Friday, April 19 and available to stream live and on demand on Paramount+.

[04/17/24 - 07:20 AM]
"Live with Kelly and Mark" Celebrates One-Year Anniversary, Continuing Its Reign as Television's Number One Entertainment Talk Show
The series has increased in Total Viewers by 3% year over year (2.288 million vs. 2.229 million).

[04/16/24 - 04:45 PM]
2024 WNBA Draft Delivers Largest Viewership Ever
2.45 million viewers on average tuned into Monday's event, peaking with 3.09 million.

[04/16/24 - 01:30 PM]
"Tamron Hall" Grows Week to Week in Households and Total Viewers Hitting 11-Week High in Both Key Measures
In fact, "Tamron Hall" hit 11-week highs in Households and Total Viewers and a 5-week best in Women 25-54 - since weeks of 1/15/24 and 2/26/24, respectively.

[04/16/24 - 12:00 PM]
CBS Leads Broadcast with 14 of Top 20 Non-Sports Programs
CBS has led the four broadcasters since its February new season premieres, winning six nights a week (Monday-Tuesday and Thursday-Sunday).

[04/16/24 - 08:56 AM]
San Diego Padres vs. Los Angeles Dodgers Is Most-Watched Non-New York Yankees or Boston Red Sox ESPN "Sunday Night Baseball" Game in Six Years
The San Diego Padres 6-3 victory over the Los Angeles Dodgers on April 14 delivered an average audience of nearly two million viewers (1,961,000) on ESPN, according to Nielsen.

[04/16/24 - 08:53 AM]
Netflix Top 10 Week of Apr. 8: "3 Body Problem" Spends Third Week at #1
"The Gentlemen" claimed third place (3.7M views) in its sixth week and sent sales for posh fashion skyrocketing.

[04/16/24 - 07:02 AM]
Warner Bros. Discovery Hits Highest Prime Viewership This Year - Driven by TNT Sports' NCAA Men's Final Four Coverage - with Nearly a 70 Percent Share Among Adults on Saturday, April 6
In total TV primetime that night, WBD's popular lifestyle, entertainment, sports and news brands secured a 54 percent share among Adults 18-49 and a 51 percent share among Adults 25-54.

[04/13/24 - 02:35 PM]
ESPN Has Largest Two-Day Viewership Average for Masters Tournament 3 p.m. ET Telecasts Since 2018
A two-day average of 3.4 million viewers watched the live coverage from Augusta National Golf Club, including 3.2 million for the first round on Thursday and 3.6 million for the second round on Friday.

[04/12/24 - 03:04 PM]
Masters Tournament First Round Thursday Viewership on ESPN Averages 3.2 Million Viewers, Highest Since 2015
Last year's first round of the Masters Tournament averaged 2.5 million viewers on ESPN.

[04/12/24 - 11:49 AM]
Hallmark Channel's Fan-Favorite Series "When Calls the Heart" Returns for Season 11 as #1 Most-Watched Entertainment Cable Program of the Week and Day
The season premiere reached 2.8 million Unduplicated Total Viewers on a L+3 Basis.

[04/11/24 - 09:44 AM]
ABC News and National Geographic Delivered 4.8 Million Viewers for "Eclipse Across America" Special
The ABC News special anchored by David Muir and Linsey Davis, featuring National Geographic talent and Explorers, ranked No. 1 in Total Viewers (4.448 million), Adults 25-54 (920,000) and Adults 18-49 (744,000) among the broadcast and cable networks.

[04/10/24 - 04:03 PM]
"9-1-1" Hits Season High in Third Week Delivering Best Telecast Since December 2021
After seven days of viewing across ABC, Hulu and digital platforms, ABC's hit drama "9-1-1" continues to build momentum hitting a season high in Total Viewers (10.72 million).