or


[09/10/21 - 12:39 PM]
Cowboys-Buccaneers on NBC and Peacock Is Most-Watched NFL Kickoff Game Since 2015 with Total Audience Delivery of 26 Million Viewers
With an average of approximately 24.4 million viewers on NBC, the NFL Kickoff Game is television's most-watched show since Super Bowl LV in February.
[via press release from NBC Sports]

COWBOYS-BUCCANEERS ON NBC AND PEACOCK IS MOST-WATCHED NFL KICKOFF GAME SINCE 2015 WITH TOTAL AUDIENCE DELIVERY OF 26 MILLION VIEWERS

NBC's NFL Kickoff Game is Most-Watched Show Since Super Bowl LV in February

Cowboys-Buccaneers on Peacock and NBC Sports Digital is Most-Streamed NBC NFL Game, Excluding Super Bowls

Matthew Stafford Makes Los Angeles Rams Debut in First-Regular Season Game with Fans at SoFi Stadium vs. Khalil Mack & Chicago Bears This Sunday on NBC, Peacock and Universo; Coverage Begins with Football Night in America at 7 p.m. ET, Followed by SNF at 8:20 p.m. ET

STAMFORD, Conn. - September 10, 2021 - The Tampa Bay Buccaneers' thrilling 31-29 victory over the Dallas Cowboys in the opening game of the NFL season last night on NBC and Peacock ranks as the most-watched NFL Kickoff Game since 2015, which was also the most-watched season in NBC Sunday Night Football history.

Cowboys-Bucs registered a Total Audience Delivery (TAD) average of approximately 26.0 million viewers across NBC TV, Peacock, NBC Sports Digital, and NFL Digital platforms, based on preliminary data - marking the largest NFL Kickoff Game audience since Steelers-Patriots in 2015 (27.4 million viewers) and up 20% from last year's NFL Kickoff Game (21.6 million TAD for Texans-Chiefs, 9/10/20).

With an average of approximately 24.4 million viewers on NBC, the NFL Kickoff Game is television's most-watched show since Super Bowl LV in February.

NBC's TV coverage peaked at 25.4 million viewers between 9:45-10 p.m. ET and topped 22 million viewers in 11 of the 14 quarter-hours from 8:30 p.m. ET through 11:55 p.m. ET.

The Average Minute Audience (AMA) for last night's live stream via Peacock, NBC Sports Digital platforms, NFL Digital platforms, Cowboys and Buccaneers mobile properties, and Yahoo Sports mobile properties was approximately 1.6 million viewers - the highest ever for an NBC NFL game, excluding Super Bowls - and up 64% from last year's NFL Kickoff Game (970,000).

Viewership figures are based upon preliminary data from Nielsen and Adobe Analytics. Official national data for NBC will be available on Monday.

Last night's game (8:24 p.m.-11:55 p.m. ET) registered a national TV household rating of 13.4/32 - up 20% from last year (11.2/23).

TOP METERED MARKETS FOR COWBOYS-BUCCANEERS (based on 44 markets available):
1. Dallas 29.1/56
2. San Antonio 25.5/45
3. Tampa 24.6/50
4. Providence 23.1/44
5. Austin 22.9/46
6. Boston 21.4/43
7. Cleveland 20.3/40
8. Jacksonville 20.1/38
9. Norfolk 19.9/39
10. Milwaukee 17.7/37

NBC Sports' NFL Kickoff Weekend coverage continues this Sunday, Sept. 12 with the season opener of Sunday Night Football as fans get their first regular-season look at the sights and sounds of the new and spectacular SoFi Stadium with a full crowd in attendance, as well as the Rams debut of quarterback Matthew Stafford. The Rams host Khalil Mack and Chicago Bears, who welcome two new quarterbacks in Andy Dalton and first-round draft pick Justin Fields.

Coverage begins at 7 p.m. ET with Football Night in America, with SNF kickoff at 8:20 p.m. ET on NBC, Peacock and Universo. The new Peacock Sunday Night Football Final follows all SNF games, providing analysis of each Sunday game along with highlights and interviews.

--SUNDAY NIGHT FOOTBALL--





  [september 2021]  
S
M
T
W
T
F
S
   


· FOOTBALL NIGHT IN AMERICA (NBC)
· SUNDAY NIGHT FOOTBALL (NBC)




most recent ratings | view all posts
[05/07/24 - 09:44 AM]
Netflix Top 10 Week of Apr. 29: "Baby Reindeer" Holds Strong; "Heeramandi" Breaks Records; Katt Williams and Tom Brady Live Events Bring the Laughs
"Katt Williams: Woke Foke" had viewers nationwide (and beyond) on his side, taking fourth place (4M views), and "The Roast of Tom Brady" took sixth place (2M views).
[05/06/24 - 10:36 AM]
ABC Thursday Dramas Dominate as "9-1-1," "Grey's Anatomy" and "Station 19" Deliver Stellar Multiplatform Audiences for Season Premieres
The "9-1-1" season debut also marked ABC's top MP+35 premiere in Total Viewers for the 2023-2024 season to date.

[05/06/24 - 10:02 AM]
A Record-Setting Month! ESPN Earns Its Highest April Prime Time Audience on Record, Averaging 2.1 Million Viewers Each Night
In the same month, ESPN's total day audience was its highest in 12 years, dating back to 2012, as ESPN averaged 781,000 viewers in any given hour.
[05/05/24 - 02:06 PM]
NBC and Peacock Deliver Most Watched "Run for the Roses" Since 1989, as Mystik Dan Wins in Thrilling Photo Finish in 150th Kentucky Derby
Viewership peaked at 20.1 million viewers from 7-7:15 p.m. ET, as Mystik Dan edged second-place Sierra Leone and third-place Forever Young in the Kentucky Derby's first three-horse photo finish since 1947.

[05/02/24 - 03:45 PM]
"American Idol" Is the No. 1 Entertainment Program of the Night in Adults 18-49 for Second Week of Live Coast-to-Coast Telecasts
The show reached season highs in week 2 of live, coast-to-coast telecasts in Total Viewers (5.31 million) and Adults 18-49 (0.64 rating) on Sunday night with its strongest numbers since last season's finale.
[05/02/24 - 09:31 AM]
"Knuckles" Knocks Out New Global Records with Paramount+ Debut
In addition to its overall record, the series marks Paramount+'s most-watched kids-and-family title ever.
[05/02/24 - 08:39 AM]
456 Billion Minutes of CBS Programming Watched in the First Four Months of 2024
This is +30% higher than the total time spent with Netflix originals and +231% higher than with originals on all other streaming competitors combined.
[05/02/24 - 08:36 AM]
CBS to Win the 2023-2024 Season for 16th Straight Year; Breaking TV's Longest Winning Streak on Record
This breaks broadcast television's longest winning streak on record, also previously held by CBS, from 1955-1970.

[04/30/24 - 01:01 PM]
"Nightline" Ranks No. 1 in All Key Target Demos vs. NBC and CBS
Season to date, "Nightline" is growing versus the comparable weeks last season in Total Viewers (916,000 vs. 914,000), posting its largest overall audience in 3 years.
[04/30/24 - 09:31 AM]
Netflix Top 10 Week of Apr. 22: "Baby Reindeer" and "Rebel Moon - Part Two: The Scargiver" Hold Onto the Top Spots
"Dead Boy Detectives," the new supernatural detective series, debuted in second place with 3.1M views.
[04/25/24 - 10:37 AM]
ABC's "Will Trent" Continues Momentum as Series Logs Highest Total Viewer Audience to Date and Highest Adults 18-49 Rating in Over a Year
After 35 days of viewing on ABC, Hulu and digital platforms, "Will Trent" continues its ratings climb in episode three of season two, growing to 11.23 million Total Viewers and marking its highest multiplatform telecast to date.

[04/23/24 - 03:01 PM]
"Tamron Hall" Grows Week to Week in Women 18-49 Hitting 6-Week High and Ranking No. 2 Among All Syndicated Talk Shows
In addition, "Tamron Hall" turned in increases for the same week last year in Households and Women 18-49.

[04/23/24 - 03:00 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Up Week-to-Week in Adults 18-49
Season to date, "Nightline" is growing versus the comparable weeks last season in Total Viewers (916,000 vs. 913,000), posting its largest overall audience in 3 years - since the 2020-2021 season.
[04/23/24 - 11:22 AM]
Viewership for April 21 Edition of ESPN "Sunday Night Baseball" - Texas Rangers vs. Atlanta Braves - Up 24 Percent From Last Year
The reigning World Series Champion Texas Rangers 6-4 victory over the Atlanta Braves averaged 1,623,000 viewers, up from 1,309,000 viewers for last New York Mets vs. San Francisco Giants game.

[04/23/24 - 11:04 AM]
Netflix Top 10 Week of Apr. 15: "Rebel Moon - Part Two: The Scargiver" Debuts at #1; "Baby Reindeer" Rises to the Top
List mainstays included "3 Body Problem," which spent its fifth week on the list in third place (3.2M views), and Guy Ritchie's aristocratic gangster series "The Gentlemen," which spent its seventh week on the list in sixth place (2.9M views).