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[11/01/20 - 11:10 AM]
The Oct. 31 Telecast of "Saturday Night Live" Is Up +21% vs. Last Year's October Local-Market Average in Households
NBC spins the numbers for Saturday, October 31.
[via press release from NBC]

THE OCT. 31 TELECAST OF "SATURDAY NIGHT LIVE" IS UP +21% VS. LAST YEAR'S OCTOBER LOCAL-MARKET AVERAGE IN HOUSEHOLDS UP +29% IN 18-49

WITH HOST JOHN MULANEY AND MUSICAL GUEST THE STROKES, LAST NIGHT'S "SNL" TOPS 16 OF THE 17 COMPARABLE ORIGINALS MEASURED LAST SEASON IN METERED-MARKET HOUSEHOLDS, TRAILING ONLY THE HISTORIC EDDIE MURPHY-HOSTED TELECAST

LAST WEEK'S "SNL" SCORED AS TELEVISION'S #1 ENTERTAINMENT SHOW OF THE WEEK IN ADULTS 18-49

EACH OF THIS SEASON'S PRIOR FOUR "SNLs" HAS RANKED AS THAT WEEK'S #1, #2 OR #3 ENTERTAINMENT TELECAST IN BOTH 18-49 AND TOTAL VIEWERS

DELAYED VIEWING: "SNL'S" OCT. 3 SEASON PREMIERE HAS ALREADY EASILY DOUBLED ITS 18-49 RATING WITH DIGITAL AND LINEAR DELAYED VIEWING TO DATE, GROWING ALL THE WAY FROM A L+SD 1.8 TO A 4.5

DIGITAL / SOCIAL: "SNL" WAS LAST SEASON'S #2 MOST-VIEWED TV ENTERTAINMENT PROGRAM ON YOUTUBE; OFFICIAL VIDEO VIEWS CLIMBED +33% SEASON TO SEASON

The Oct. 31 telecast of "Saturday Night Live," with host John Mulaney and musical guest The Strokes, has averaged a 4.7 rating in "live plus same day" household results from 44 local markets metered by Nielsen Media Research and a 2.2 rating in adults 18-49 in the 25 markets with local people meters.

The 4.7 in metered-market households is up +21% versus "SNL's" 3.9 average last October. In 18-49, the local-market 2.2 is up +29% versus the 1.7 average for October 2019.

The Oct. 31 "Saturday Night Live" is tied as the #4 highest-rated "SNL" in metered-market households and 18-49 in the local people meters among the 22 originals that have aired since Nielsen changed its methodology Oct. 5, 2019, ranking behind only last week's episode (5.0 in households, 2.4 in 18-49 with host Adele and musical guest H.E.R.), the high-rated Oct. 3 season premiere (5.6 in households, 2.9 in 18-49 with host Chris Rock and musical guest Megan Thee Stallion) and the historic Dec. 21, 2019 telecast hosted by Eddie Murphy with musical guest Lizzo (6.7 in households, 3.4 in 18-49).

The 4.7 in households and 2.2 in 18-49 tops 16 of the 17 originals measured last season under Nielsen's current metered-market methodology (effective beginning Oct. 5, 2019), trailing over that span only the historic Dec. 21, 2019 Eddie Murphy telecast (6.7 in households, 3.4 in 18-49).

Versus primetime programming on the Big 4 networks last night, "SNL" is the #1 show of the night in metered-market households (4.7 vs. 4.4 for the #2 show, ABC's Ohio State-Penn State college football).

Note that current metered-market results are not compatible with data issued before Oct. 5, 2019 due to changes in Nielsen methodology.

Official-national ratings for the Oct. 31 edition of "Saturday Night Live," including viewership numbers, are due from Nielsen on Tuesday, Nov. 3.

In official nationals for last week's "Saturday Night Live," with host Adele and musical guest H.E.R., "SNL" scored as television's #1 entertainment show of the week in adults 18-49 (excludes newsmagazines and live news and sports), with a national 1.39 rating, and the #3 most-watched entertainment show of the week in total viewers, with 7.030 persons, behind only that week's Monday and Tuesday premieres of NBC's "The Voice."

Each of this season's previous four "Saturday Night Live" originals has ranked as that week's #1, #2 or #3 entertainment telecast in both adults 18-49 and total viewers (excludes newsmagazines and live news and sports).

Saturday Primetime Ratings:

Due to inconsistent start times across time zones, Saturday's fast-affiliate ratings will not be reliable for NBC's Saturday primetime programming.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

Official Nationals for Saturday, Oct. 31, 2020

THE OCT. 31 "SATURDAY NIGHT LIVE" BEATS THE SHOW'S YEAR-AGO OCTOBER AVERAGE BY +20% IN TOTAL VIEWERS

WITH 6.838 MILLION VIEWERS, THE OCT. 31 EDITION TOPS 17 OF LAST SEASON'S 18 ORIGINALS

The Oct. 31 edition of "Saturday Night Live" with host John Mulaney and musical guest The Strokes, has averaged a 1.34 rating in "live plus same day" adult 18-49 rating and 6.838 viewers overall, according to official national ratings from Nielsen Media Research.

The 6.838 million viewers beats 17 of last season's 18 originals, trailing only the historic Dec. 21, 2019 Eddie Murphy episode (9.986 million). In 18-49, the Oct. 31 "SNL" would rank as the #4 top-rated telecast among last season's 18 originals, behind only the Dec. 21 episode (2.50), the April 11 first "At Home" edition (1.47) and the Nov. 23 telecast with host Will Ferrell and musical guest King Princess (1.37).

Versus the show's October averages last season, this year's Oct. 31 telecast is up +11% in 18-49 (1.34 vs. 1.21) and up +1.152 million viewers or +20% in total viewers (6.838 million vs. 5.686 million).

For the full Oct. 26-Nov. 1 week, "SNL" scored as television's #4 most-watched entertainment show (excludes newsmagazines and live news and sports), with its 6.838 million trailing only the week's Tuesday and Monday episodes of "The Voice" (7.760 million and 7.600 million) and Tuesday's "This Is Us" season premiere (7.299 million).

Digital / Social: Accumulating 283,000 Total Interactions, the Oct. 31 "SNL" was the #2 most-social late-night airing of the week (Source: Nielsen Social Content Ratings; Late Fringe Daypart; Linear Window; 10/26/20-11/1/20).

Among all programs on YouTube over the weekend, SNL had all three the top three most most-viewed videos, with the Biden Halloween Cold Open (3.4 million views), Weekend Update: Trump's Final 2020 Election Message (2.2 million), and John Mulaney's monologue (1.6 million) ranking #1, #2 and #3 most-viewed respectively.





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