or


[02/14/18 - 02:34 PM]
NBC Olympics' PyeongChang Coverage Delivered Most Dominant Winter Games Tuesday Night Ever, With TAD of 22.6 Million Viewers
NBC further spins the numbers for Tuesday, February 13.
[via press release from NBC]

NBC OLYMPICS' PYEONGCHANG COVERAGE DELIVERED MOST DOMINANT WINTER GAMES TUESDAY NIGHT EVER, WITH TAD OF 22.6 MILLION VIEWERS

With First-Ever Nightly Winter Games Coverage, NBCSN Ranks as #1 Primetime Cable Network from Saturday through Tuesday

NBC "Primetime Plus" Viewership up 32% From Sochi Late Night Show

NBC Sports Digital Delivers Largest Primetime Audience for PyeongChang Competition to Date

STAMFORD, Conn. - February 14, 2018 - NBC Olympics' coverage of the PyeongChang Olympics delivered the most dominant Winter Games Tuesday night ever, posting a Total Audience Delivery (TAD) average of 22.6 million viewers, according to live plus same day official national data released today by Nielsen, and digital data from Adobe Analytics. (Nielsen "out of home" viewership will be available this week.)

Last night's NBC/NBCSN average of 22.3 million viewers dominated the TV competition - more than doubling the combined 10.6 million primetime viewers for ABC, CBS and FOX. The NBC-only 21.0 million viewers in the 8-11 p.m. ET primetime window topped by 98% the other broadcast networks - marking the most dominant Winter Games Tuesday night ever (people meter history, since Sept. 1987).

NBCSN RANKS #1; NBC "PRIMETIME PLUS" UP 32% FROM SOCHI LATE NIGHT

· NBCSN's live primetime coverage of the PyeongChang Olympics has averaged 2.4 million viewers since the opening Saturday night (Feb. 10) - ranking as the most-watched cable network in primetime over the four-day span from Saturday through last night.

· In addition, NBC's "Primetime Plus" show, which follows local news broadcasts on NBC stations, is averaging a Total Audience Delivery of 9.8 million viewers though Tuesday night - up 32% from the 2014 Sochi Olympics late night show over the comparable time frame (7.4 million viewers).

NBC SPORTS DIGITAL POSTS LARGEST PRIMETIME PYEONGCHANG AUDIENCE

· NBC Sports Digital delivered its largest primetime PyeongChang viewership for a competition night, with an average minute audience of 321,000 for Tuesday night's coverage.

· Last night's coverage of Shaun White's gold-medal performance in the halfpipe delivered 445,000 concurrents - ranking as the second-most streamed event in NBC Olympics' Winter Games history, behind only the USA-Canada semi-final men's hockey game in Sochi.

ADDITIONALLY...

· For the fourth consecutive night, the Total Audience Delivery provided an increase of at least 10% over the NBC broadcast viewership (TAD chart below). NBC Olympics' Total Audience Delivery measures broader consumption by calculating average minute viewing across broadcast, cable, and digital.

· Last night's NBC/NBCSN viewership peaked at 28.2 million viewers from 10-10:15 p.m. ET, highlighted by Shaun White's gold medal run in the halfpipe and the pairs short program figure skating.

· NBC's PyeongChang Olympics full broadcast last night (8-11:20 p.m. ET) averaged 20.5 million viewers and posted an 11.8/21 household rating. Viewership includes the West Coast primetime encore.

TOTAL AUDIENCE DELIVERY FOR PYEONGCHANG OLYMPICS

Date Total Audience Delivery NBC-only viewership TAD Lift
Thur. 2/8 17.2 million 16.0 million 8%
Fri. 2/9* 28.3 million 27.8 million 2%
Sat. 2/10 24.2 million 21.4 million 13%
Sun. 2/11 26.0 million 22.7 million 15%
Mon. 2/12 22.3 million 20.3 million 10%
Tues. 2/13 22.6 million 20.5 million 10% Average 23.6 million 21.5 million 10%

*Opening Ceremony (no competition & no NBCSN side-by-side coverage)

WINTER OLYMPICS TOTAL AUDIENCE DELIVERY

PYC 2018 Sochi 2014** PYC 2018 Sochi 2014**
Day Viewership Viewership HH Rating HH Rating
Opening Thurs. 17.2 million 20.0 million 9.7 rating 11.3 rating
First Fri.* 28.3 million 31.7 million 14.9 rating 17.0 rating
First Sat. 24.2 million 25.1 million 13.1 rating 13.9 rating
First Sun. 26.0 million 26.3 million 14.2 rating 14.4 rating
First Mon. 22.3 million 22.4 million 12.7 rating 12.8 rating
First Tues. 22.6 million 23.7 million 13.0 rating 13.7 rating
Average 23.6 million 25.1 million 13.1 rating 14.0 rating

*Opening Ceremony (no competition & no NBCSN side-by-side coverage)

**NOTE: The 2014 Sochi Olympics had no simultaneous live streaming and no competing primetime Olympic cable coverage. Both of those platforms are included in Total Audience Delivery for the 2018 PyeongChang Olympics.

TOP 10 METERED MARKETS FOR NBC/NBCSN TUESDAY PRIMETIME:
1. Salt Lake City 24.8/46
2. Denver 23.7/42
3. Kansas City 22.0/35
4. Minneapolis 21.0/38
5. Milwaukee 20.9/33
6. Seattle 20.1/36
7. San Diego 18.7/35
8. Richmond 18.5/27
9. Portland 18.1/34
10. Austin 17.8/31

Local metered market data represents NBC/NBCSN in primetime and includes the NBC West Coast encore and excludes sustainers.

ABOUT NBC OLYMPICS

A division of NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal's Olympic Games coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history. NBCUniversal owns the U.S. media rights on all platforms to all Olympic Games through 2032.

- PYEONGCHANG 2018 -





  [february 2018]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)




most recent ratings | view all posts
[05/31/24 - 10:31 AM]
"Saturday Night Live" Was the #1 Entertainment Series Across Broadcast and Cable for the 2023-24 Season in the 18-49 Demo
The top-rated telecast of the season in total viewers was the Ryan Gosling/Chris Stapleton episode on April 13, 2024, with 8.9 million.
[05/31/24 - 09:30 AM]
CBS Finales Dominate in Live+7 Viewership
CBS' May finales experienced significant increases with Live+7 Day viewing, currently having 16 of the top 25 shows with the highest seven-day lift.
[05/29/24 - 05:28 PM]
"Live with Kelly and Mark" Is the No. 1 Daytime Talk Show Among Total Viewers, Women 18-49 and Women 25-54
For the 5th season in a row, "Live with Kelly and Mark" leads daytime talk in Women 25-54 (0.51 rating) while also holding the top spot with Women 18-49 (0.31 rating).
[05/29/24 - 02:30 PM]
NBA on ESPN: Most-Watched Eastern Conference Finals Game 4 in Six Years
Monday's Game 4 broadcast peaked with 8,003,000 viewers at 10:15 p.m. ET.

[05/29/24 - 02:15 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers and Adults 25-54, vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
Season to date, "Nightline" is growing versus the comparable weeks last season in Total Viewers, posting its largest overall audience in 3 years.
[05/28/24 - 12:28 PM]
Latest Season of "Ugliest House in America" Starring Actress and Comedian Retta Delivers Solid Ratings for HGTV
The latest season, which debuted on Monday, April 22, attracted more than 10 million total viewers.
[05/28/24 - 09:39 AM]
Netflix Top 10: "Bridgerton" Continues Its Reign; "Atlas" Debuts at #1
Making their list debuts were the kids animated series "Jurassic World: Chaos Theory" in sixth place (3.8M views), the Shane Gillis comedy "Tires" in seventh (3.8M views), and the reality series "Buying London" in tenth place (1.9M views).
[05/27/24 - 02:04 PM]
108th Indianapolis 500 Averages 5.344 Million Viewers on NBC and Peacock; Up 8% vs. 2023
The race is also the most-streamed IndyCar race ever, with an Average Minute Audience (AMA) of 286,000 viewers across Peacock and NBC Sports digital platforms.
[05/24/24 - 01:01 PM]
For the 3rd Year Straight, "20/20" Is Friday's No. 1 Newsmagazine for the Broadcast Season Across Total Viewers, Adults 18-49 and Adults 25-54
"20/20" grew its overall audience versus the 2022-2023 broadcast season (+1%/+40,000 - 3.882 million vs. 3.842 million).
[05/24/24 - 11:53 AM]
#1 Show of the Night "Elsbeth" Finale Up +12% from Its Season-to-Date Average
CBS won Thursday night for the 13th consecutive week averaging 3.63 million viewers.
[05/23/24 - 01:50 PM]
"Survivor" Is #1 Entertainment Show in 2023/24 Season Among Adults 18-34, A18-49 and A25-54
This marks the first time it has won all three demos in a season since its second season in 2000-2001.
[05/23/24 - 11:24 AM]
"American Idol" Wraps Season 22 Delivering Season Highs in Both Total Viewers and Adults 18-49
The season finale delivered season highs in Total Viewers (5.64 million) and Adults 18-49 (0.65 rating).
[05/23/24 - 10:01 AM]
Netflix: What We Watched the Second Half of 2023
Today the streamer published its second edition of "What We Watched: A Netflix Engagement Report," capturing Netflix viewership from July to December 2023.
[05/22/24 - 03:03 PM]
Boston Celtics Victory Over Indiana Pacers on ESPN Delivered Largest NBA Eastern Conference Finals Game 1 Audience Since 2018
Game 1 averaged 6,433,000 viewers across ESPN and ESPN2, up eight percent from last year's Eastern Conference Finals Game 1.
[05/22/24 - 11:31 AM]
NBC's "Sunday Night Football" Finishes TV Season as Primetime's No. 1 Show for Record 13th Consecutive Year, with Best Viewership Since 2015
"Sunday Night Football" averaged a Total Audience Delivery (TAD) of 21.4 million viewers for the 2023 season - the show's best viewership since 2015 and up 8% from last season (19.9 million).