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[04/09/17 - 08:35 AM]
"Saturday Night Live" Is the #1 Big 4 Telecast of the Night, Up 10% vs. Last Year's April Average
NBC spins the numbers for Saturday, April 8.
[via press release from NBC]

"SATURDAY NIGHT LIVE" IS THE #1 BIG 4 TELECAST OF THE NIGHT, UP +10% VS. LAST YEAR'S APRIL AVERAGE

"SNL" TIES AS THE #3 ENTERTAINMENT SHOW OF THE WEEK ON THE BIG 4 IN THE LOCAL PEOPLE METERS, BEHIND ONLY "BIG BANG THEORY" & "THE VOICE"

AT 10 P.M., THE "SNL VINTAGE" ENCORE TIES AS PRIMETIME'S #1 BIG 4 TELECAST IN 18-49 WITH "DATELINE MYSTERY," WHICH ALSO RANKS #1 IN TOTAL VIEWERS AND 25-54

In Late-Night Metered-Market Ratings for Saturday Night:

· The April 8 edition of "Saturday Night Live," with host Louis C.K. and musical guest The Chainsmokers, has averaged a 4.5 rating, 12 share in "live plus same day" household results from the 56 local markets metered by Nielsen Media Research and a 2.1/11 in adults 18-49 in the 25 markets with local people meters.

· The 2.1 ties it with "Empire" and "Modern Family" as the #3 entertainment telecast so far this week on the Big 4 networks in 18-49 in the local people meters, behind only "Big Bang Theory" and "The Voice."

· Versus what "Saturday Night Live" averaged with originals for the month of April last year, last night's telecast is up +10% in meter-market households (4.5 vs. 4.1) and up +11% in 18-49 in the local people meters (2.1 vs. 1.9 for the month of April 2016).

· The 4.5 rating in households matches last season's highest rating over the final 10 "Saturday Night Live" originals, while the 2.1 in 18-49 equals the high for last season's final nine first-runs.

· Last night's "Saturday Night Live" was easily the #1 telecast of the night on the broadcast networks in both metered-market households and in 18-49 in the local people meters, outrating every Saturday primetime telecast on those nets in both categories.

· Compared with all primetime entertainment programming on the Big 4 networks so far this week, "SNL's" 2.1 is tied for #3 in 18-49 in the local people meters, behind only Thursday's "Big Bang Theory" (2.9) and Monday's "Voice" (2.2) and tied with Wednesday's "Empire" (2.1) and Wednesday's "Modern Family" (2.1).

· Note that "SNL" adds significant viewership via time-shifting, with originals so far this season growing by +60% in 18-49 and +3.432 million persons or +45% in total viewers nationally going from "live plus same day" Nielsens to "live plus seven day" figures. In L+SD, "SNL" this season has averaged a 2.21 rating in 18-49 nationally and 7.568 million viewers overall, and in L+7, "SNL" grew to a 3.54 in 18-49 and 11.000 million viewers.

· Versus the same point last season, "SNL" originals are up +22% in 18-49 nationally (3.54 vs. 2.89) and +2.406 million persons or +28% in total viewers (11.000 million vs. 8.594 million).

· The average 11.000 million viewers in L+7 makes this the show's most-watched season at this point in 23 years (versus prior seasons' original telecasts through comparable dates), best since 1993-94 (11.236 million for that season's first 16 originals).

· The 3.54 average in L+7 adults 18-49 rating nationally average is the show's best performances in the demo at this point since 2008-09 (4.02 for that season's first 18 originals).

· National ratings, including viewers numbers, are due from Nielsen on Tuesday.

Saturday Primetime Ratings:

In primetime, NBC won the night among the Big 4 networks in adults 18-49, adults 25-54 and total viewers.

"Dateline Saturday Night Mystery" (0.7/3 in 18-49, 1.1 in 25-54, 4.5 million viewers overall from 8-10 p.m. ET):

· With its first telecast in six weeks, ties "SNL Vintage" as the #1 primetime show of the night on ABC, CBS, NBC or Fox in adults 18-49 and ranks as the #1 show of the night outright among those nets in adults 25-54 and total viewers.

· Equals the show's highest 18-49 rating since April 9, 2016 (0.8) and matches its high in adults 25-54 since March 12, 2016 (1.2).

· Ranks #1 among the Big 4 networks in the timeslot in adults 18-49, adults 25-54 and total viewers.

· Grows by +80% from its first half-hour to its fourth in adults 18-49 (from a 0.5 rating to a 0.9), +63% in adults 25-54 (0.8 to 1.3) and +49% or +1.7 million persons in total viewers (3.6 million to 5.3 million).

"SNL Vintage" (0.7/3 in 18-49, 3.0 million viewers overall from 10-11 p.m. ET, with an encore of the Dec. 1, 2001 telecast of "Saturday Night Live" hosted by Derek Jeter and featuring musical guest Shakira):

· Ties "Dateline Mystery" as the #1 primetime show of the night on the Big 4 nets in adults 18-49.

· Grows +40% versus last week's encore in this time period in 18-49 (0.7 vs. 0.5) and +69% or 1.2 million persons in total viewers (2.972 million vs. 1.762 million).

· Currently ranks #1 in the timeslot among ABC, CBS and NBC in adults 18-49 and adults 25-54, pending updates.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





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· DATELINE NBC (NBC)
· SATURDAY NIGHT LIVE (NBC)




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