Primetime Preliminary Fast National Nielsen Data (includes all DVR playback through 3:00 am)
Here are the highlights of the 17 ad-sustained programs that aired in primetime on the broadcast networks last night (3/14/17):
NBC (9.957 million viewers, #2; adults 18-49: 2.4, #1) was the top demo draw on Tuesday with a new "The Voice" (11.592 million viewers, #3; adults 18-49: 2.5, #2), the season finale of "This Is Us" (12.656 million viewers, #2; adults 18-49: 3.3, #1) followed by the premiere of "Trial & Error" (6.407 million viewers, #6; adults 18-49: 1.6, #3) and a second "Trial & Error" (4.841 million viewers, #9; adults 18-49: 1.1, #T9).
CBS (11.510 million viewers, #1; adults 18-49: 1.3, #2) then claimed the silver with new episodes of "NCIS" (13.846 million viewers, #1; adults 18-49: 1.5, #T4), "NCIS: New Orleans" (10.778 million viewers, #4; adults 18-49: 1.2, #T7) and a second "NCIS: New Orleans" (9.909 million viewers, #5; adults 18-49: 1.2, #T7).
Next up was ABC (3.692 million viewers, #3; adults 18-49: 1.0, #3) with originals from "The Middle" (5.889 million viewers, #7; adults 18-49: 1.5, #T4), "American Housewife" (4.901 million viewers, #8; adults 18-49: 1.4, #6), "Fresh Off the Boat" (3.401 million viewers, #10; adults 18-49: 1.1, #T9), the season finale of "The Real O'Neals" (2.696 million viewers, #11; adults 18-49: 0.8, #T12) and a new "People Icons" (2.634 million viewers, #12; adults 18-49: 0.6, #15).
Meanwhile, FOX (2.003 million viewers, #4; adults 18-49: 0.7, #T4) offered up an original "New Girl" (1.814 million viewers, #15; adults 18-49: 0.8, #T12), a repeat "The Mick" (1.334 million viewers, #17; adults 18-49: 0.5, #T16) and a new "Bones" (2.433 million viewers, #13; adults 18-49: 0.7, #14).
And finally on The CW (1.857 million viewers, #5; adults 18-49: 0.7, #T4), fresh installments of "The Flash" (2.372 million viewers, #14; adults 18-49: 0.9, #11) and "DC's Legends of Tomorrow" (1.343 million viewers, #16; adults 18-49: 0.5, #T16) closed out the night.
Week-to-week changes (adults 18-49):
+20.00% - People Icons
+13.79% - This Is Us
+9.09% - NCIS: New Orleans
+7.14% - The Middle
0.00% - American Housewife
0.00% - Fresh Off the Boat
0.00% - The Flash
0.00% - Bones
0.00% - DC's Legends of Tomorrow
-3.85% - The Voice
-6.25% - NCIS
-11.11% - The Real O'Neals
-11.11% - New Girl (vs. 2/28/17)
Year-to-year changes (adults 18-49):
+150.00% - DC's Legends of Tomorrow (vs. iZombie (Repeat))
+125.00% - The Flash (vs. The Flash (Repeat))
+40.00% - American Housewife (vs. The Real O'Neals)
+36.36% - The Middle (vs. Fresh Off the Boat)
+22.22% - This Is Us (vs. The Voice)
+20.00% - People Icons (vs. Of Kings and Prophets)
+10.00% - Fresh Off the Boat (vs. Marvel's Agents of SHIELD)
+9.09% - NCIS: New Orleans - 10:00 (vs. Limitless)
0.00% - Bones (vs. Brooklyn Nine-Nine/The Grinder)
-7.41% - The Voice
-11.11% - Trial & Error - 10:00 (vs. Crowded)
-20.00% - The Real O'Neals (vs. Marvel's Agents of SHIELD)
-20.00% - New Girl
-21.43% - Trial & Error - 10:30 (vs. Crowded)
-25.00% - NCIS
-25.00% - NCIS: New Orleans - 9:00
In late-night metered market ratings (via NBC's press release):
TBA
Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/15/16):
NBC (9.399 million viewers, #2; adults 18-49: 2.3, #1) was the demo champ on Tuesday with a new two-hour "The Voice" (11.080 million viewers, #3; adults 18-49: 2.7, #1) followed by the premiere of "Crowded" (6.785 million viewers, #4; adults 18-49: 1.8, #3) and a second "Crowded" (5.287 million viewers, #6; adults 18-49: 1.4, #5).
CBS (10.827 million viewers, #1; adults 18-49: 1.5, #2) then claimed the silver with its trio of "NCIS" (14.754 million viewers, #1; adults 18-49: 2.0, #2), "NCIS: New Orleans" (11.850 million viewers, #2; adults 18-49: 1.6, #4) and "Limitless" (5.878 million viewers, #5; adults 18-49: 1.1, #T6).
Next up was ABC (3.074 million viewers, #3; adults 18-49: 0.8, #3) and its mix of "Fresh Off the Boat" (4.158 million viewers, #7; adults 18-49: 1.1, #T6), "The Real O'Neals" (3.589 million viewers, #8; adults 18-49: 1.0, #T8), "Marvel's Agents of SHIELD" (2.905 million viewers, #9; adults 18-49: 1.0, #T8) and "Of Kings and Prophets" (2.443 million viewers, #10; adults 18-49: 0.5, #T13).
Meanwhile, FOX (1.829 million viewers, #4; adults 18-49: 0.7, #4) offered up a new "New Girl" (2.327 million viewers, #11; adults 18-49: 1.0, #T8) followed by a repeat "Grandfathered" (1.456 million viewers, #14; adults 18-49: 0.5, #T13) and originals from "Brooklyn Nine-Nine" (1.972 million viewers, #12; adults 18-49: 0.8, #11) and "The Grinder" (1.562 million viewers, #13; adults 18-49: 0.6, #12).
And finally, repeats of "The Flash" (1.151 million viewers, #15; adults 18-49: 0.4, #15) and "iZombie" (0.655 million viewers, #16; adults 18-49: 0.2, #16) on The CW (0.903 million viewers, #5; adults 18-49: 0.3, #5) closed out the night.
Week-to-week changes (adults 18-49):
+10.00% - Limitless
0.00% - NCIS (vs. 3/1/16)
0.00% - NCIS: New Orleans (vs. 3/1/16)
0.00% - Brooklyn Nine-Nine (vs. 3/1/16)
0.00% - The Grinder (vs. 3/1/16)
-9.09% - The Real O'Neals
-9.09% - Marvel's Agents of SHIELD
-12.90% - The Voice
-16.67% - New Girl
-21.43% - Fresh Off the Boat
-37.50% - Of Kings and Prophets
Year-to-year changes (adults 18-49):
+81.82% - NCIS (vs. NCIS (Repeat))
+45.45% - NCIS: New Orleans (vs. NCIS: New Orleans (Repeat))
+42.86% - The Real O'Neals (vs. Repeat After Me (Repeat))
+33.33% - Brooklyn Nine-Nine (vs. New Girl (Repeat))
+22.22% - Limitless (vs. Person of Interest (Repeat))
+12.50% - Crowded - 10:00 (vs. Chicago Fire)
+11.11% - The Voice (vs. The Voice/Undateable/One Big Happy)
+10.00% - Fresh Off the Boat (vs. Fresh Off the Boat (Repeat))
-12.50% - Crowded - 10:30 (vs. Chicago Fire)
-23.08% - New Girl (vs. Hell's Kitchen)
-28.57% - Of Kings and Prophets (vs. Forever (Repeat))
-33.33% - The Grinder (vs. The Mindy Project)
-37.50% - Marvel's Agents of SHIELD
In late-night metered market ratings (via NBC's press release):
· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.4/6; "Late Show with Stephen Colbert," 2.0/5; and ABC's "Jimmy Kimmel Live," 1.6/4.
· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/5; "Late Show," 0.3/2; and "Jimmy Kimmel Live," 0.5/3.
· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.0/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.
· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) beat CBS's "Late Late Show" (1.0/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.2/2).
· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.
Source: Nielsen Media Research
|