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[01/03/17 - 08:32 AM]
ABC's "The Bachelor" Premiere Wins by 62% Over NBC's "Celebrity Apprentice" Opener
ABC spins the numbers for Monday, January 2.
[via press release from ABC]

ABC's The Bachelor Premiere Wins by 62% Over NBC's Celebrity Apprentice Opener

ABC Monday Prime (8-11pm - 5.6 million and 1.8/6 in AD18-49): Featuring the Season 21 opener of The Bachelor up against NBC's highly-promoted premiere of Celebrity Apprentice, ABC won the first Monday of the New Year in Adults 18-49 (1.8/6), beating NBC by 38% (1.3/4 for Apprentice/The Wall), CBS' regular original Monday lineup by 50% (1.2/4) and Fox' MasterChef Celebrity special by 100% (0.9/3). In addition, ABC beat NBC on the night by 171% in Adults 18-34 (1.9/7 vs. 0.7/3).

· ABC's The Bachelor returned as Monday's #1 TV series with Adults 18-49, Adults 18-34 and across all key Women. The ABC unscripted show was also most social broadcast series on Monday with over 933,000 interactions (includes Twitter/Facebook).

The Bachelor (8-10pm - 6.6 million and 2.1/6 in AD18-49): Ranking #1 in each half-hour with young adults from 8-10pm, the season premiere of The Bachelor won its 2-hour slot over NBC's Celebrity Apprentice opener by 35% in Total Viewers (6.6 million vs. 4.9 million) and by 62% in Adults 18-49 (2.1/6 vs. 1.3/4) with season high for ABC in the time period.

· The Bachelor held steady with its year-ago opener in Adults 18-49 (2.1/6 vs. 2.2/7 on 1/4/16) and grew with Adults 18-34 (+10%), Men 18-34 (+40%) and Men 18-49 (+8%), scoring a 3-year high in Adults 18-34 and 6-year highs in the 2 Men demos - since 1/6/14 and 1/3/11, respectively

Jimmy Kimmel Live: Here for the Right Reasons (10-11pm - 3.6 million and 1.1/4 in AD18-49): At 10pm, ABC's Jimmy Kimmel Live special for The Bachelor premiere was up over its 2016-17 Late-Night season average by 1.3 million viewers (3.6 million vs. 2.3 million) and by 120% Adults 18-49 (1.1/4 vs. 0.5/3). In viewers and young adults, the Jimmy Kimmel special delivered ABC's 2nd-highest numbers in the Monday 10pm time period this season.

Quick Take for Monday, January 2, 2017 (Fast Affiliate Live + Same Day Ratings)

ABC's 'The Bachelor' Premiere Dominates NBC's 'Celebrity Apprentice' to Rank as the No. 1 TV Series on Monday Night

'The Bachelor' Opens at a 3-Year High in Adults 18-34 and 6-Year Highs in Men

ABC's 'JKL' Primetime Special More Than Doubles Its Late-Night Average

Monday (1/2/17) - ABC Total Viewer and Adult 18-49 Projections:

"The Bachelor": L3 = 7.5 million/2.6 rating and L7 = 7.6 million/2.8 rating

"JKL: Here for the Right Reasons": L3 = 4.0 million/1.2 rating and L7 = 4.1 million/1.2 rating

Live + Same Day Results:

ABC Monday Prime (8:00-11:00 p.m. - 5.6 million and 1.8/6 in AD18-49):

Featuring the Season 21 opener of "The Bachelor" up against NBC's highly promoted premiere of "Celebrity Apprentice," ABC won the first Monday of the new year in Adults 18-49 (1.8/6), beating NBC by 38% (1.3/4 for "Celebrity Apprentice"/"The Wall"), CBS' regular original Monday lineup by 50% (1.2/4) and Fox's "MasterChef" celebrity special by 100% (0.9/3). In addition, ABC beat NBC on the night by 171% in Adults 18-34 (1.9/7 vs. 0.7/3).

· ABC's "The Bachelor" returned as Monday's No. 1 TV series with Adults 18-49, Adults 18-34 and across all key Women. The ABC unscripted show was also Monday's most social broadcast series with over 933,000 interactions (includes Twitter/Facebook).

"The Bachelor" (8:00-10:00 p.m. - 6.6 million and 2.1/6 in AD18-49):

Ranking No. 1 in each half-hour with young adults against its broadcast competition from 8:00-10:00 p.m., the season premiere of "The Bachelor" won its 2-hour slot over NBC's "Celebrity Apprentice" opener by 35% in Total Viewers (6.6 million vs. 4.9 million) and by 62% in Adults 18-49 (2.1/6 vs. 1.3/4) with a season high for ABC in the time period.

· "The Bachelor" held steady with its year-ago opener in Adults 18-49 (2.1/6 vs. 2.2/7 on 1/4/16) and grew with Adults 18-34 (+10%), Men 18-34 (+40%) and Men 18-49 (+8%), scoring a 3-year high in Adults 18-34 and 6-year highs in the two Men demos - since 1/6/14 and 1/3/11, respectively

"JKL: Here for the Right Reasons" (10:00-11:00 p.m. - 3.6 million and 1.1/4 in AD18-49):

At 10:00 p.m., ABC's "Jimmy Kimmel Live" special for "The Bachelor" premiere was up over its 2016-17 Late-Night season average by 1.3 million viewers (3.6 million vs. 2.3 million) and by 120% Adults 18-49 (1.1/4 vs. 0.5/3). In viewers and young adults, the "Jimmy Kimmel" special delivered ABC's 2nd-highest numbers in the Monday 10:00 p.m. time period this season.

Projections Rationale:

Lifts vs. L+SD are based on the 2016-17 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 1/2/17.





  [january 2017]  
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· APPRENTICE, THE (NBC)
· BACHELOR, THE (ABC)
· MASTERCHEF (FOX)




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