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[03/29/16 - 08:24 AM]
"Dancing with the Stars" Stands Monday's Most Watched Program for the 2nd Week in a Row
ABC spins the numbers for Monday, March 28.
[via press release from ABC]

ABC's Dancing is Monday's Top TV Show - The Catch Pilot Draws 12.8 Million Linear Viewers

Dancing with the Stars (8-10pm - 11.8 million and 1.7/6 in AD18-49): From 8-10pm, ABC's Dancing with the Stars finished as Monday's most-watched TV show for the 2nd week in a row over NBC's The Voice (+5% - 11.8 million vs. 11.2 million) and ranked as the #2 show for the night in Adults 18-49 (1.7/6 - tied w/CBS Supergirl/Flash crossover), behind only The Voice. DWTS held steady with its week-earlier season premiere in Adults 18-49 (1.7/6 vs. 1.8/6) and grew among Teens 12-17 (+14%).

The Catch-R (10-11pm - 4.3 million and 0.7/2 in AD18-49): During the 10pm hour, a repeat of The Catch pilot drew an additional 4.3 million viewers and a 0.7/2 in Adults 18-49.

Live + 3/Linear Viewing for The Catch Pilot: Based on the just released L+3 data for last Thursday (3/24/16), The Catch pilot added another 2.6 million viewers (5.846 million to 8.459 million) and surged 58% in Adults 18-49 (1.2 rating to 1.9 rating) over its L+SD numbers. In fact including last night's rebroadcast, L+3 and L+SD, The Catch pilot has been watched on the linear network by a combined 12.8 million viewers and delivered a 2.6 rating in Adults 18-49.

Quick Take for Monday, March 28, 2016 (Fast Affiliate Live + Same Day Ratings)

"Dancing with the Stars" Stands Monday's Most Watched Program for the 2nd Week in a Row

At 10 p.m., "The Catch" Pilot Encore Adds Another 4.3 Million Viewers

Monday Night (3/28/16) - ABC Total Viewer and Adult 18-49 Projections

"Dancing with the Stars": L3 = 13.9 million/1.9 rtg., L7 = 14.3 million/2.0 rtg. and MP+35 = 2.1 rtg.

Live + Same Day Results:

"Dancing with the Stars" (8:00-10:00 p.m. - 11.8 million and 1.7/6 in AD18-49):

From 8:00-10:00 p.m., ABC's "Dancing with the Stars" finished as Monday's most watched TV show for the 2nd week in a row over NBC's "The Voice" (+5% - 11.8 million vs. 11.2 million) and ranked as the No. 2 show for the night in Adults 18-49 (1.7/6 - tied w/CBS' "Supergirl"/"Flash" crossover), behind only NBC's "The Voice." "DWTS" held steady with its week-earlier season premiere in Adults 18-49 (1.7/6 vs. 1.8/6) and grew among Teens 12-17 (+14%).

"The Catch" (10:00-11:00 p.m. - 4.3 million and 0.7/2 in AD18-49):

During the 10:00 p.m. hour, a repeat of "The Catch" pilot drew an additional 4.3 million viewers and a 0.7/2 in Adults 18-49.

· Live + 3/Linear Viewing for "The Catch" Pilot: Based on the just released L+3 data for last Thursday (3/24/16), "The Catch" pilot added another 2.6 million viewers (5.846 million to 8.459 million) and surged 58% in Adults 18-49 (1.2 rating to 1.9 rating) over its L+SD numbers. In fact including last night's rebroadcast, L+3 and L+SD, "The Catch" pilot has been watched on the linear network by a combined 12.8 million viewers and delivered a 2.6 rating in Adults 18-49.

Projections Rationale:

Lifts vs. L+SD are based on the 2015-16 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 3/28/16.





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· CATCH, THE (ABC)
· DANCING WITH THE STARS (ABC)
· FLASH, THE (CW)
· SUPERGIRL (CW)
· VOICE, THE (NBC)




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