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[02/17/16 - 08:27 AM]
ABC's "Fresh Off the Boat" Is Up and Ranks as Tuesday's No. 1 Comedy
ABC spins the numbers for Tuesday, February 16.
[via press release from ABC]

ABC's Fresh Off the Boat Grows - Agent Carter Hits a New Season High in Men 18-34

Fresh Off the Boat (8:00-8:30pm - 4.6 million and 1.3/4 in AD18-49): At 8pm, ABC's Fresh Off the Boat took second in Total Viewers (4.6) and Adults 18-49 (1.3/4) to CBS' original NCIS, beating Fox's New Girl head to head (2.8 million and 1.2/4) to rank as Tuesday's #1 comedy.

· Fresh Off the Boat was up week to week by 10% in Total Viewers and by 8% in Adults 18-49. In addition, the ABC comedy spiked 25% in Women 18-34 and 33% in Teens 12-17 to its best numbers since mid-November - 11/17/15 and 11/10/15, respectively.

The Muppets (8:30-9:00pm - 2.4 million and 0.8/3 in AD18-49): At 8:30pm, ABC freshman The Muppets outdrew its freshman comedy competition in the half-hour for the 3rd week in a row (Fox's Grandfathered) with Total Viewers (2.4 million vs. 2.3 million) and tied it among Adults 18-49 (0.8/3). The Muppets was even week to week in Adults 18-49.

Marvel's Agent Carter (9:00-11:00pm - 2.4 million and 0.7/2 in AD18-49): From 9-11pm, ABC's 2-hour Marvel's Agent Carter was steady with last week's 1-hour telecast in Adults 18-49 (0.7/2 vs. 0.8/2) and shot up 67% in Men 18-34 to a new season high.

· TV Playback Gains: Season to date, ABC's Marvel's Agent Carter jumps +78% from L+SD to Live + 7 Day (from a 0.9 in L+SD to a 1.6).

Quick Take for Tuesday, February 16, 2016 (Fast Affiliate Live + Same Day Ratings)

ABC's "Fresh Off the Boat" Is Up and Ranks as Tuesday's No. 1 Comedy

"The Muppets" Tops Its Fox Comedy Competition for the 3rd-Straight Week

"Marvel's Agent Carter" Spikes 67% to a New Season High With Men 18-34

Tuesday Night (02/16/16) -- ABC Total Viewer and Adult 18-49 Projections

"FOTB": L3 = 6.3 million/1.8 rating, L7 = 6.8 million/1.9 rating and MP+35 = 2.6 rating

"The Muppets": L3 = 3.3 million/1.1 rating, L7 = 3.6 million/1.2 rating and MP+35 = 1.4 rating

"Agent Carter": L3 = 3.4 million/1.1 rating and L7 = 3.9 million/1.2 rating

Live + Same Day Results:

"Fresh Off the Boat" (8:00-8:30 p.m. - 4.6 million and 1.3/4 in AD18-49):

At 8:00 p.m., ABC's "Fresh Off the Boat" took second in Total Viewers (4.6 million) and Adults 18-49 (1.3/4) to CBS' original "NCIS," beating Fox's "New Girl" head to head (2.8 million and 1.2/4) to rank as Tuesday's No. 1 comedy.

· "Fresh Off the Boat" was up week to week by 10% in Total Viewers and by 8% in Adults 18-49. In addition, the ABC comedy spiked 25% in Women 18-34 and 33% in Teens 12-17 to its best numbers since mid-November - 11/17/15 and 11/10/15, respectively.

"The Muppets" (8:30-9:00 p.m. - 2.4 million and 0.8/3 in AD18-49):

At 8:30 p.m., ABC freshman "The Muppets" outdrew its freshman comedy competition in the half-hour for the 3rd week in a row (Fox's "Grandfathered") with Total Viewers (2.4 million vs. 2.3 million) and tied it among Adults 18-49 (0.8/3). "The Muppets" was even week to week in Adults 18-49.

"Marvel's Agent Carter" (9:00-11:00 p.m. - 2.4 million and 0.7/2 in AD18-49):

From 9:00-11:00 p.m., ABC's 2-hour "Marvel's Agent Carter" was steady with last week's 1-hour telecast in Adults 18-49 (0.7/2 vs. 0.8/2) and shot up 67% in Men 18-34 to a new season high.

· TV Playback Gains: Season to date, ABC's "Marvel's Agent Carter" jumps +78% from L+SD to Live + 7 Day (from a 0.9 in L+SD to a 1.6).

Projections Rationale:

Lifts vs. L+SD are based on the 2015-16 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 02/16/16.





  [february 2016]  
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· FRESH OFF THE BOAT (ABC)
· GRANDFATHERED (FOX)
· MARVEL'S AGENT CARTER (ABC)
· MUPPETS, THE (ABC)
· NCIS (CBS)
· NEW GIRL (FOX)




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