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[11/08/15 - 09:02 AM]
Saturday's Broadcast Ratings: CBS Wins College Football Showdown
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the five ad-sustained programs that aired in primetime on the broadcast networks last night (11/7/15):

CBS (10.676 million viewers, #1; adults 18-49: 3.4, #1) took home top honors on Saturday with its special coverage of "College Football: LSU @ Alabama" (10.676 million viewers, #1; adults 18-49: 3.4, #1).

ABC (4.629 million viewers, #2; adults 18-49: 1.2, #2) then was a distant second place with its "Saturday Night College Football" (4.629 million viewers, #2; adults 18-49: 1.2, #2).

Next up was NBC (3.821 million viewers, #3; adults 18-49: 0.7, #3) and its duo of "Dateline NBC" (3.958 million viewers, #3; adults 18-49: 0.6, #4) and "Saturday Night Live" (3.549 million viewers, #4; adults 18-49: 0.7, #3).

And finally, "CFB on FOX" (1.125 million viewers, #5; adults 18-49: 0.3, #5) coverage on FOX (1.125 million viewers, #4; adults 18-49: 0.3, #4) closed out the evening.

In late-night metered market ratings (via NBC's press release):

·The Nov. 7 telecast of "Saturday Night Live," with host Donald Trump and musical guest Sia, averaged a 6.6 rating, 16 share in metered-market household results from Nielsen Media Research and a 2.7/13 in adults 18-49 in the local people meters.

·In the 56 markets metered by Nielsen, the 6.6 rating is the highest for "Saturday Night Live" since Jan. 7, 2012 (7.0/18 with host Charles Barkley and musical guest Kelly Clarkson). In the 25 markets with local people meters, the 2.7 rating in adults 18-49 is the show's highest since Feb. 1, 2014 (2.9/12 with host Melissa McCarthy and musical guest Imagine Dragons).

·"Saturday Night Live" ranked as the night's #1 telecast on the Big 4 networks in metered-market households, topping all primetime programs on those nets.

·The Nov. 7 "Saturday Night Live" is up +53% versus "SNL's" year-ago November average for originals in metered-market households (6.6 vs. 4.3 on Nov. 1, 15 and 22, 2014). On the same night last year, "SNL" aired a rebroadcast. Versus the 2014-15 season average for originals, this week's "Saturday Night Live" grew +65% (6.6 vs. 4.0).

·Note that "SNL" adds significant viewership via time-shifting, with originals nationally growing by +51% so far this season going from "live plus same day" ratings to "live plus seven day" ratings in adult 18-49 (from a 1.75 rating to a 2.65).

· National ratings, including viewer totals, for last night's "Saturday Night Live" are due from Nielsen on Thursday, Nov. 12.

Here are the highlights of the six ad-sustained programs that aired in primetime on the broadcast networks one year ago (11/8/14):

CBS (8.414 million viewers, #1; adults 18-49: 2.5, #1) claimed top honors on Saturday with its coverage of "College Football: Alabama at LSU" (8.414 million viewers, #1; adults 18-49: 2.5, #1).

ABC (6.961 million viewers, #2; adults 18-49: 2.0, #2) then took home the silver with its weekly "Saturday Night Football" (6.961 million viewers, #2; adults 18-49: 2.0, #2).

Next up was FOX (2.176 million viewers, #4; adults 18-49: 0.6, #3) with its own "College Football on FOX" (2.176 million viewers, #6; adults 18-49: 0.6, #T4).

And finally, repeats of "The Mysteries of Laura" (2.534 million viewers, #5; adults 18-49: 0.4, #6), "Law & Order: Special Victims Unit" (2.694 million viewers, #4; adults 18-49: 0.6, #T4) and "Saturday Night Live" (3.003 million viewers, #3; adults 18-49: 0.7, #3) closed out the evening on NBC (2.744 million viewers, #3; adults 18-49: 0.5, #4).

In late-night metered market ratings (via NBC's press release):

·An encore telecast of "Saturday Night Live," with host Bill Hader and musical guest Hozier averaged a 2.8 rating, 7 share in household results in the 56 markets metered by Nielsen Media Research and a 1.2/5 in adults 18-49 in the 25 markets with Local People Meters.

·"Saturday Night Live" scored the highest rating in metered-market households for an "SNL" rebroadcast since April 19 (with host Melissa McCarthy and musical guest Imagine Dragons, 2.9/7) and equaled the show's top 18-49 rating in the LPMs since that same date (1.4/7).

Source: Nielsen Media Research




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