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[10/13/15 - 08:42 AM]
"Dancing with the Stars" Marks Closest Finish This Season with NBC's "The Voice" in Overall Viewers and Young Adults
ABC spins the numbers for Monday, October 12.
[via press release from ABC]

ABC's Dancing and Castle Hold Steady - DWTS Dominates Fox's 8-10pm Monday Dramas

Please Note: ABC's Monday lineup was preempted for local NFL coverage in Pittsburgh (1.0% of the U.S.)

Dancing With the Stars (8-10pm - 11.8 million and 1.7/5 in AD18-49): For the 4th straight week this season from 8-10pm, ABC's Dancing with the Stars dominated Fox's Monday dramas (Gotham/Minority Report) in the 2-hour time period in Total Viewers (+281% - 11.8 million vs. 3.1 million) and Adults 18-49 (+55% - 1.7/5 vs. 1.1/3). Dancing marked its closest finish this season with NBC's The Voice in the 2-hour time slot with viewers and young adults. The ABC unscripted series built from its first to second hour in viewers (+6%) and young adults (+13%). Dancing held steady with the prior week.

Castle (10-11pm - 7.3 million and 1.2/4 in AD18-49): At 10pm against NBC's The Voice-led The Blindspot, ABC's Castle was the #2 series Adults 18-49 (1.2/4) ahead of CBS' NCIS: LA (1.1/3). Castle remained steady week to week and is tracking at a season high in viewers.

Live + 7 Day Ratings: Castle opened its season as the top broadcast gainer in TV playback with an 83% jump in Adults 18-49 (tied with ABC's Nashville) and adding another 4.2 million viewers to its Live + Same Day total, rising to 10.9 million viewers and a 2.2 rating in young adults in Live + 7 Day.

Quick Take for Monday, October 12, 2015 (Fast Affiliate Live + Same Day Ratings)

ABC's "Dancing with the Stars" Dominates Fox's Dramas from 8-10pm By 281% in Total Viewers and by 55% in Adults 18-49

"Dancing with the Stars" Marks Closest Finish This Season With NBC's "The Voice" in Overall Viewers and Young Adults

At 10pm, "Castle" Takes Second in Adults 18-49

Monday Night (10/12/15) - ABC Total Viewer and Adult 18-49 Projections

"DWTS": L3 = 13.8 million/2.0 rating, L7 = 14.2 million/2.1 rating and MP+35 = 2.2 rating

"Castle:" L3 = 11.1 million/1.8 rating, L7 = 12.2 million/2.0 rating and MP+35 = 2.3 rating

Please Note: ABC's Monday lineup was preempted for local NFL coverage in Pittsburgh (1.0% of the U.S.)

Live + Same Day Results:

"Dancing with the Stars" (8:00-10:00 p.m. - 11.8 million and 1.7/5 in AD18-49):

For the 4th straight week this season from 8:00-10:00 p.m., ABC's "Dancing with the Stars" dominated Fox's Monday dramas ("Gotham"/"Minority Report") in the 2-hour time period in Total Viewers (+281% - 11.8 million vs. 3.1 million) and Adults 18-49 (+55% - 1.7/5 vs. 1.1/3). "Dancing" marked its closest finish this season with NBC's "The Voice" in the 2-hour time slot with viewers (+100,000 - 11.8 million vs. 11.7 million) and young adults (-1.5 - 1.7/5 vs. 3.2/9). The ABC unscripted series built from its first to second hour in viewers (+6% - 11.4 million to 12.1 million) and young adults (+13% - 1.6/5 to 1.8/5). "Dancing" held steady with the prior week.

"Castle" (10:00-11:00 p.m. - 7.3 million and 1.2/4 in AD18-49):

At 10:00 p.m. against NBC's "The Voice"-led "The Blindspot," ABC's Castle was the No. 2 series Adults 18-49 (1.2/4) ahead of CBS' "NCIS: LA" (1.1/3). "Castle" remained steady week to week and is tracking at a season high in viewers.

· Live + 7 Day Ratings: "Castle" opened its season as the top broadcast gainer in TV playback with an 83% jump in Adults 18-49 (tied with ABC's "Nashville") and adding another 4.2 million viewers to its Live + Same Day total, rising to 10.9 million viewers and a 2.2 rating with young adults in Live + 7 Day.

Projections Rationale:

Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Source: The Nielsen Company, National Live + Same Day Program Ratings, 10/12/15.





  [october 2015]  
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· CASTLE (ABC)
· DANCING WITH THE STARS (ABC)
· GOTHAM (FOX)
· MINORITY REPORT (FOX)
· NASHVILLE (CMT)
· NCIS: LOS ANGELES (CBS)
· VOICE, THE (NBC)




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