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[07/07/15 - 08:36 AM]
ABC Is No. 1 on Monday in Total Viewers and Adults 18-49 for the 2nd Time in 3 Weeks
ABC spins the numbers for Monday, July 6.
[via press release from ABC]

ABC Wins Monday with The Bachelorette Hitting Best-Since-Premiere Results

ABC Monday Prime (8-11pm - 5.8 million and 1.6/5 in AD18-49): For the 2nd time in 3 weeks, ABC won Monday in Total Viewers (5.8 million) and Adults 18-49 (1.6/5). ABC's The Bachelorette was Monday's #1 TV show in Total Viewers (6.9 million) and Adults 18-49 (3rd week running - 2.0/7).

The Bachelorette (8-10pm - 6.9 million and 2.0/7 in AD18-49): From 8-10pm, ABC's The Bachelorette beat NBC's American Ninja Warrior to win its 2-hour slot by 11% in Adults 18-49 (2.0/7 vs. 1.8/6) and beat Fox's So You Think You Can Dance by triple digits for the 3rd week in a row (+100% - 1.0/4). The ABC unscripted series continued to dominate its 2-hour slot with Adults 18-34 and across all key Women (W18-34/W18-49/W25-54)

· The Bachelorette was up week to week in Total Viewers (+3%) and Adults 18-49 (+5%), drawing it biggest audience on the night since its mid-May premiere and tying a best-since-premiere number in young adults - since 5/18/15. The Bachelorette grew from its year-ago telecast for the 6th week in a row in Adults 18-49 (+11% - 2.0/7vs. 1.8/6 on 7/7/14).

The Whispers (10-11pm - 3.5 million and 0.8/3 in AD18-49): During the 10pm hour, ABC's The Whispers held steady week to week with Live + Same Day Adults 18-49 (0.8/3) and the big gainer in TV playback is projected to once again win the hour in the L3 and L7 ratings. In addition, the show was up week to week in Total Viewers and topped NBC's finale of The Island (3.5 million vs. 3.4 million).

· On average this summer in the Live + 7 Day data, The Whispers spikes 83% over its L+SD Adult 18-49 rating (gaining +0.9 rating point). The new ABC drama also adds another 2.6 million Total Viewers (+56%) after 7 days of TV playback, drawing an average audience of 7.2 million viewers in L7.

Quick Take for Monday, July 6, 2015 (Fast Affiliate Live + Same Day Ratings)

ABC is No. 1 on Monday in Total Viewers and Adults 18-49 For the 2nd Time in 3 Weeks

Monday's No. 1 TV Show, "The Bachelorette," Posts Best-Since-Premiere Performance On the Night in Overall Viewers and Young Adults

At 10pm, "The Whispers" is Up Week to Week and Leads NBC's "The Island" Season Finale in Total Viewers

Monday Night (07/06/15) - ABC Total Viewer and Adult 18-49 Projections

"The Bachelorette": L3 = 8.8 mil/2.5 rtg and L7 = 9.1 mil/2.6 rtg

"The Whispers": L3 = 5.4 mil/1.2 rtg and L7 = 5.8 mil/1.3 rtg

Live + Same Day Results:

ABC Monday Prime (8:00-11:00 p.m. - 5.8 million and 1.6/5 in AD18-49):

For the 2nd time in 3 weeks, ABC won Monday in Total Viewers (5.8 million) and Adults 18-49 (1.6/5). ABC's "The Bachelorette" was Monday's No. 1 TV show in Total Viewers (6.9 million) and Adults 18-49 (3rd week running - 2.0/7).

"The Bachelorette" (8:00-10:00 p.m. - 6.9 million and 2.0/7 in AD18-49):

From 8:00-10:00 p.m., ABC's "The Bachelorette" beat NBC's "American Ninja Warrior" to win its 2-hour slot by 11% in Adults 18-49 (2.0/7 vs. 1.8/6) and beat Fox's "So You Think You Can Dance" by triple digits for the 3rd week in a row (+100% - 1.0/4). The ABC unscripted series continued to dominate its 2-hour slot with Adults 18-34 and across all key Women (W18-34/W18-49/W25-54)

"The Bachelorette" was up week to week in Total Viewers (+3%) and Adults 18-49 (+5%),drawing its biggest audience on the night since its mid-May premiere and tying a best-since-premiere number in young adults - since 5/18/15. "The Bachelorette" grew from its year-ago telecast for the 6th week in a row in Adults 18-49 (+11% - 2.0/7 vs. 1.8/6 on 7/7/14).

"The Whispers" (10:00-11:00 p.m. - 3.5 million and 0.8/3 in AD18-49):

During the 10:00 p.m. hour, ABC's "The Whispers" held steady week to week with Live + Same Day Adults 18-49 (0.8/3) and the big gainer in TV playback is projected to once again win the hour in the L3 and L7 ratings. In addition, the show was up week to week in Total Viewers and topped NBC's finale of "The Island" in the hour (3.5 million vs. 3.4 million).

On average this summer in the Live + 7 Day data, "The Whispers" spikes 83% over its L+SD Adult 18-49 rating (gaining +0.9 rating point). The new ABC drama also adds another 2.6 million Total Viewers (+56%) after 7 days of TV playback, drawing an average audience of 7.2 million viewers in L7.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Projections Rationale:

Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere). Returning shows: Profile based on same show (either premiere or averages for originals). New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 7/6/15.





  [july 2015]  
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· AMERICAN NINJA WARRIOR (NBC)
· BACHELORETTE, THE (ABC)
· ISLAND, THE (NBC)
· SO YOU THINK YOU CAN DANCE (FOX)
· WHISPERS, THE (ABC)




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