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[05/12/15 - 08:44 AM]
NBC Wins Monday Among the Big 4 Networks in 18-49, Led by the #1 Show of the Night on Those Nets, "The Voice"
NBC spins the numbers for Monday, May 11.
[via press release from NBC]

NBC WINS MONDAY AMONG THE BIG 4 NETWORKS IN 18-49, LED BY THE #1 SHOW OF THE NIGHT ON THOSE NETS, "THE VOICE"

'VOICE' GROWS +4% WEEK TO WEEK IN 18-49

'THE NIGHT SHIFT' IS RUNNING WITHIN 0.2 OF THE 'CASTLE' SEASON FINALE FOR THE SLOT LEAD AMONG THE ABC-CBS-NBC DRAMAS

Monday Primetime Results:

NBC has won Monday among the Big 4 networks in adults 18-49, led by the #1 show of the night on those nets, "The Voice."

· "The Voice" (2.4/8 in 18-49, 9.8 million viewers overall from 8-10:01 p.m. ET) grew +4% week to week in 18-49 (2.4 vs. 2.3) to rate within 0.1 of the comparable episode during the prior cycle (2.4 vs. 2.5 on Dec. 8, 2014).

· "The Voice" ranked as the #1 show of the night on the Big 4 in adults 18-49, as well as men and women 18-49; adults, men and women 25-54; adults 18-34 (tie) and women 18-34 (tie).

· "The Voice" will add significant viewership via time-shifting: Monday's "Voice" has grown by +25% in 18-49 rating (from a 3.35 to a 4.20) and 2.2 million viewers overall (12.1 million to 14.3 million).

· Upscale: Last week "Voice" delivered the most upscale 18-49 audience of the night among Big 4 programs, indexing at 120 among adults 18-49 living in homes with #100K+ incomes (100 represents an average concentration of those homes, L+SD).

· "The Night Shift" (1.2/4 in 18-49, 5.1 million viewers overall from 10:01-11 p.m. ET) is running within 0.2 of the time-period lead in adult 18-49 among the ABC-CBS-NBC dramas (with a 1.2 rating vs. a 1.4 for ABC's "Castle" season finale) and is running within 0.1 of its rating from last week (1.2 vs. 1.3).

· "The Night Shift" is maintaining 100% of its rating week to week in adults 18-34 (0.8 vs. 0.8), men 18-34 (0.5 vs. 0.5), men 25-54 (1.1 vs. 1.1) and is up +10% week to week in women 18-34 (1.1 vs. 1.0).

· "The Night Shift" will add significant viewership via time-shifting: "The Night Shift" has increased by +37% in 18-49 rating this season (from a 1.35 to a 1.85) and 1.7 million viewers overall (5.5 million to 7.2 million) going from L+SD to L+7.

Projected "Live Plus Three Day," "Live Plus Seven Day" and "L+7 Plus Digital" Results:

Adult 18-49 Rating
Show... L+SD... L+3... L+7... L+7+Digital
The Voice... 2.4... 2.8... 3.0... 3.1
The Night Shift... 1.2... 1.6... 1.6... 1.7

Persons 2+ (Total Viewers)
Show... L+SD... L+3... L+7... L+7+Digital
The Voice... 9.84 million... 11.34 million... 11.70 million... 12.00 million
The Night Shift ... 5.07 million... 6.43 million... 6.71 million... 6.91 million

In Late-Night Metered Markets Monday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.5/6; CBS's "Late Show with David Letterman," 3.0/8; and ABC's "Jimmy Kimmel Live," 1.8/5 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/5; "Late Show," 0.7/3; and "Jimmy Kimmel Live," 0.6/3 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.1/4 in metered-market households) trailed CBS's "Late Late Show with James Corden" (1.4/5). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated. Season-to-date averages are "most current," "live plus seven days" for all but the most recent two weeks, which are still L+SD.





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· CASTLE (ABC)
· NIGHT SHIFT, THE (NBC)
· VOICE, THE (NBC)




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