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[05/11/15 - 08:30 AM]
ABC Wins Its 3rd-Consecutive Sunday in Adults 18-49 with the Top 3 Series
ABC spins the numbers for Sunday, May 10.
[via press release from ABC]

ABC Wins 3rd Straight May Sweep Sunday with the Top 3 Shows in AD18-49

ABC Sunday Prime (7-11pm - 5.4 million and 1.5/5 in AD18-49): ABC won its 3rd straight May Sweep Sunday in Adults 18-49 (1.5/5), beating CBS by 36% (1.1/4), FOX by 50% (1.0/3) and NBC by 67% (0.9/3). The broadcast leader in all 8 half-hours, the Net delivered Sunday's Top 3 shows in Adults 18-49 with the 2-hour season finale of Once Upon a Time, America's Funniest Home Videos and the series finale of Revenge, respectively.

America's Funniest Home Videos (7-8pm - 5.9 million and 1.4/6 in AD18-49): In the 7 o'clock hour, ABC's America's Funniest Home Videos ranked #1 in the time period for the 3rd week in a row in Adults 18-49 (1.4/6-tie).

Once Upon a Time (8-10pm - 5.4 million and 1.7/6 in AD18-49): From 8-10pm, ABC's season finale of Once Upon a Time won its 2-hour slot by 42% over its nearest broadcast competitors in Adults 18-49 (1.7/6 vs. 1.2/4 - CBS and Fox tied), ranking #1 against its regular competition on each of its last 10 originals this season. Once Upon a Time was up for the 3rd week in Total Viewers (+2%) to a 6-week high and steady with Adults 18-49 to tie a 7-week high - since 3/29/15 and 3/22/15, respectively.

Revenge (10-11pm - 4.8 million and 1.3/4 in AD18-49): At 10pm on its series finale, ABC's Revenge grew for the 2nd week in Adults 18-49 (+8% - 1.3/4 vs. 1.2/4) to a 6-month high - since 11/16/14.

Quick Take for Sunday, May 10, 2015 (Fast Affiliate Live + Same Day Ratings)

ABC Wins Its 3rd-Consecutive Sunday in Adults 18-49 with the Top 3 Series

"AFHV" is No. 1 in its Hour for the 3rd Week in a Row with Adults 18-49

"Once Upon a Time" Finale Wins Its 2-Hour Slot by 42% in Adults 18-49 and Delivers the ABC Drama's Biggest Overall Audience in 6 Weeks

On its Series Finale, "Revenge" Closes Out at a 6-Month High in Adults 18-49

Sunday Night (05/10/15) - ABC Total Viewer and Adult 18-49 Projections

"AFHV:" L3 = 6.1 mil/1.4 rtg, L7 = 6.2 mil/1.5 rtg and Multiplatform+35 Day = 1.5 rtg

"Once Upon a Time:" L3 = 7.6 mil/2.4 rtg, L7 = 8.2 mil/2.5 rtg and Multiplatform+35 Day = 3.4 rtg

"Revenge:" L3 = 8.1 mil/2.1 rtg, L7 = 8.7 mil/2.3 rtg and Multiplatform+35 Day = 3.2 rtg

Live + Same Day Results:

ABC Sunday Prime (7:00-11:00 p.m. - 5.4 million and 1.5/5 in AD18-49):

ABC won its 3rd-straight May Sweep Sunday in Adults 18-49 (1.5/5), beating CBS by 36% (1.1/4), Fox by 50% (1.0/3) and NBC by 67% (0.9/3). The broadcast leader in all 8 half-hours, the Net delivered Sunday's Top 3 series in Adults 18-49 with the 2-hour season finale of "Once Upon a Time," "America's Funniest Home Videos" and the series finale of "Revenge," respectively.

"America's Funniest Home Videos" (7:00-8:00 p.m. - 5.9 million and 1.4/6 in AD18-49):

In the 7 o'clock hour, ABC's "America's Funniest Home Videos" ranked No. 1 in the time period for the 3rd week in a row in Adults 18-49 (1.4/6-tie).

"Once Upon a Time" (8:00-10:00 p.m. - 5.4 million and 1.7/6 in AD18-49):

From 8:00-10:00 p.m., ABC's season finale of "Once Upon a Time" won its 2-hour slot by 42% over its nearest broadcast competitors in Adults 18-49 (1.7/6 vs. 1.2/4 - CBS and Fox tied), ranking No. 1 against its regular competition on each of its last 10 originals this season. "Once Upon a Time" was up for the 3rd week in Total Viewers (+2%) to a 6-week high and steady with Adults 18-49 to tie a 7-week high - since 3/29/15 and 3/22/15, respectively.

"Revenge" (10:00-11:00 p.m. - 4.8 million and 1.3/4 in AD18-49):

At 10:00 p.m., on its series finale, ABC's "Revenge" grew for the 2nd week in Adults 18-49 (+8% - 1.3/4 vs. 1.2/4) to close out at a 6-month high - since 11/16/14.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Projections Rationale:

Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals). New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 05/10/15.





  [may 2015]  
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· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· ONCE UPON A TIME (ABC)
· REVENGE (ABC)




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