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[03/23/15 - 08:28 AM]
"Secrets and Lies" Grows 7% to Equal a Series High with Adults 18-49
ABC spins the numbers for Sunday, March 22.
[via press release from ABC]

ABC's Secrets and Lies is Up to Tie a Series High in AD18-49

ABC Sunday Prime (7-11pm - 5.5 million and 1.4/4 in AD18-49): Opposite an NCAA Basketball Tournament-overrun boosted CBS, ABC ranked #2 on Sunday in Adults 18-49 (1.4/4) with Once Upon a Time finishing as the night's top-rated scripted broadcast (1.8/6).

America's Funniest Home Videos (7-8pm - 6.4 million and 1.4/5 in AD18-49): At 7pm against CBS' high-rated NCAA overrun, ABC's America's Funniest Home Videos built week to week in Adults 18-49 (+8% - 1.4/5 vs. 1.3/5).

Once Upon a Time (8-9pm - 5.7 million and 1.8/6 in AD18-49): Building on its lead-in at 8pm (+29%), ABC's Once Upon a Time earned first place in its hour for the 4th week in a row in Adults 18-49 (1.8/6). The ABC drama held steady week to week in Adults 18-49 and gained 8% with Adults 18-34.

Secrets and Lies (9-10pm - 5.5 million and 1.5/4 in AD18-49): At 9pm, ABC's Secrets and Lies was up and dominated its CBS drama competition in the hour, beating Madam Secretary/The Good Wife by 36% in Adults 18-49 (1.5/4 vs. 1.1/3). The new ABC drama grew by 7% week to week in Adults 18-49 to tie a series high.

· Based on Live + 3 Day ratings, ABC's Secrets and Lies increased to a 2.1 rating among Adults 18-49 for last Sunday's third episode, up 5% week to week (vs. a 2.0) to equal its highest L+3 number yet. Secrets and Lies posted larger playback growth for the 2nd straight telecast in the key young adult demo, growing by a best-yet +50% (vs. +43% for episode 2 and +40% for episode 1) after 3 days of TV playback.

Revenge (10-11pm - 4.4 million and 1.1/3 in AD18-49): At 10pm, ABC's Revenge beat out its drama competition, leading CBS' The Good Wife/Battle Creek by 22% in Adults 18-49 (1.1/3 vs. 0.9/3). Revenge was even with the prior week in Adults 18-49 and increased 14% in Adults 18-34 to equal its top numbers since December - since 12/7/14.

Quick Take for Sunday, March 22, 2015 (Fast Affiliate Live + Same Day Ratings)

"America's Funniest Home Videos" Builds Week to Week in Adults 18-49

Sunday's Top Scripted Broadcast Show, "Once Upon a Time," Wins its Hour For the 4th Week Running Among Adults 18-49

"Secrets and Lies" Grows 7% to Equal a Series High with Adults 18-49

"Revenge" is Up 14% in Adults 18-34 to Tie a Best-Since-December Number

Sunday Night (03/22/15) - ABC Total Viewer and Adult 18-49 Projections

"AFHV:" Live + 3 = 6.6 million/1.4 rating and Live + 7 = 6.7 million/1.4 rating

"Once Upon a Time:" Live + 3 = 8.1 million/2.5 rating and Live + 7 = 8.7 million/2.7 rating

"Secrets and Lies:" Live + 3 = 8.7 million/2.2 rating and Live + 7 = 9.4 million/2.4 rating

"Revenge:" Live + 3 = 7.0 million/1.7 rating and Live + 7 = 7.6 million/1.8 rating

Live + Same Day Results:

ABC Sunday Prime (7:00-11:00 p.m. - 5.5 million and 1.4/4 in AD18-49):

Opposite an NCAA Basketball Tournament-overrun boosted CBS, ABC ranked No. 2 on Sunday in Adults 18-49 (1.4/4) with "Once Upon a Time" finishing as the night's top-rated scripted broadcast (1.8/6).

"America's Funniest Home Videos" (7:00-8:00 p.m. - 6.4 million and 1.4/5 in AD18-49):

At 7:00 p.m. against CBS' high-rated NCAA overrun, ABC's "America's Funniest Home Videos" built week to week in Adults 18-49 (+8% - 1.4/5 vs. 1.3/5).

"Once Upon a Time" (8:00-9:00 p.m. - 5.7 million and 1.8/6 in AD18-49):

Building on its lead-in at 8:00 p.m. (+29%), ABC's "Once Upon a Time" earned first place in its hour for the 4th week in a row in Adults 18-49 (1.8/6). The ABC drama held steady week to week in Adults 18-49 and gained 8% with Adults 18-34.

"Secrets and Lies" (9:00-10:00 p.m. - 5.5 million and 1.5/4 in AD18-49):

At 9:00 p.m., ABC's "Secrets and Lies" was up and dominated its CBS drama competition in the hour, beating "Madam Secretary"/"The Good Wife" by 36% in Adults 18-49 (1.5/4 vs. 1.1/3). The new ABC drama grew by 7% week to week in Adults 18-49 to tie a series high.

· Based on Live + 3 Day ratings, ABC's "Secrets and Lies" increased to a 2.1 rating among Adults 18-49 for last Sunday's third episode, up 5% week to week (vs. a 2.0) to equal its highest L+3 number yet. The ABC freshman posted larger playback growth for the 2nd straight telecast in the key young adult demo, growing by a best-yet +50% (vs. +43% for episode 2 and +40% for episode 1) after 3 days of TV playback.

"Revenge" (10:00-11:00 p.m. - 4.4 million and 1.1/3 in AD18-49):

At 10:00 p.m., ABC's "Revenge" beat out its drama competition, leading CBS' "The Good Wife"/"Battle Creek" by 22% in Adults 18-49 (1.1/3 vs. 0.9/3). "Revenge" was even with the prior week in Adults 18-49 and increased 14% in Adults 18-34 to equal its top numbers since December - since 12/7/14.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Projections Rationale:

Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 03/22/15.





  [march 2015]  
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· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· BATTLE CREEK (CBS)
· GOOD WIFE, THE (CBS)
· MADAM SECRETARY (CBS)
· ONCE UPON A TIME (ABC)
· REVENGE (ABC)
· SECRETS & LIES (ABC)




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