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[03/18/15 - 08:53 AM]
NBC Takes Six of Six Half-Hours in 18-49, Wins Tuesday in All Key Measures with the Top Show of the Night in Every Key Category, "The Voice"
NBC spins the numbers for Tuesday, March 17.
[via press release from NBC]

NBC TAKES SIX OF SIX HALF-HOURS IN 18-49, WINS TUESDAY IN ALL KEY MEASURES WITH THE TOP SHOW OF THE NIGHT IN EVERY KEY CATEGORY, "THE VOICE"

'UNDATEABLE' TOPS LAST SEASON'S SERIES DEBUT BY +46%

'ONE BIG HAPPY' RETAINS 84% OF ITS 'UNDATEABLE' LEAD-IN, IMPROVES SLOT BY +60% VS. NBC'S SEASON AVE. EXCLUDING 'THE VOICE'

'CHICAGO FIRE' GROWS +14% VS. ITS MOST RECENT EPISODE WITH NO 'VOICE' LEAD-IN FEB. 17

Tuesday Results:

· "The Voice" (3.1/11 in 18-49, 12.5 million viewers overall from 8-9 p.m. ET) dominated the time period among the Big 4 in all key measures and ranks as the #1 show of the night on those nets in every key category. "The Voice" finished within 9% of last week's 3.4 rating in 18-49 in this hour in these prelim fast-affiliate ratings and within 14% of last week's 3.6 from 8-9 p.m. in official nationals. In total viewers, "The Voice" is currently within 1% of last week's 8-9 p.m. fast-affiliate average, 12.6 million.

· Last night's "Voice" grew dramatically from its first-half-hour to its second, up 0.7 of a point or +25% (2.8 to 3.5).

· L+7: "The Voice" will grow significantly via time-shifted viewing. Tuesday "Voice" originals have increased by +24% in 18-49 rating this season (from a 3.32 to a 4.13) and 2.1 million viewers overall (12.3 million to 14.4 million) going from L+SD to L+7.

· The second season premiere of "Undateable" (1.9/6 in 18-49, 6.5 million viewers overall from 9-9:30 p.m. ET) jumped +46% versus last season's series debut in 18-49 (1.3 at 9 p.m. on Thursday, May 29, 2014) and +68% in total viewers (6.454 million vs. 3.841 million). "Undateable" also more than doubled its 0.9 average from last summer in 18-49 and its 2.8 million average in total viewers (L+SD, originals only). "Undateable" won the slot among the Big 4 in adults 18-49 and most other key demographics.

· Versus NBC's season average in the time period, excluding "The Voice" (1.1 in 18-49, 3.774 million viewers overall, L+SD), "Undateable" improved the slot by +73% in 18-49 and +71% in total viewers.

· The debut of "One Big Happy" (1.6/5 in 18-49, 5.6 million viewers overall from 9:30-10 p.m. ET) retained 84% of its lead-in from "Undateable" in 18-49 and 86% in total viewers. "One Big Happy" won the slot among the Big 4 in adults 18-49 and other key demos.

· "One Big Happy" improved the slot by +60% versus NBC's season average, excluding "The Voice" in 18-49 (1.0) and by +56% in total viewers (5.551 million vs. 3.558 million).

· "Chicago Fire" (1.6/5 in 18-49, 7.0 million viewers overall from 10-11 p.m. ET) is up +14% in 18-49 versus its most recent episode to air with no "Voice" lead-in (1.4 on Feb. 17) and is up +12% in total viewers (6.983 million vs. 6.257 million). "Chicago Fire" won the slot among ABC, CBS and NBC in all key measures.

· "Chicago Fire" retained 100% of its 18-49 lead-in and built on its total-viewer lead-in by +26%.

· "Chicago Fire" will add substantial audience in L+7 results - the show's first-runs have increased by an average +62% in 18-49 rating (from a 1.85 to a 2.99) and 3.5 million viewers overall (7.4 million to 10.9 million) going from L+SD to L+7

Projected "Live Plus Three Day," "Live Plus Seven Day" and "L+7 Plus Digital" Results:

Adult 18-49 Rating
Show... L+SD... L+3... L+7... L+7+Digital
The Voice... 3.1... 3.8... 3.9... 4.2
Chicago Fire... 1.6... 2.5... 2.7... 2.9

Persons 2+ (Total Viewers)
Show... L+SD... L+3... L+7... L+7+Digital
The Voice ... 12.45 million... 13.96 million... 14.44 million... 14.91 million
Chicago Fire ... 6.98 million... 9.79 million... 10.47 million... 10.92 million

In Late-Night Metered Markets Tuesday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/7; CBS's "Late Show with David Letterman," 2.0/5; and ABC's "Jimmy Kimmel Live," 1.9/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/5; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.6/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) beat CBS's "Late Late Show" (0.9/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.2/1 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





  [march 2015]  
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· CHICAGO FIRE (NBC)
· ONE BIG HAPPY (NBC)
· UNDATEABLE (NBC)
· VOICE, THE (NBC)




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