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[03/03/15 - 08:23 AM]
"The Bachelor: The Women Tell All" Grows from Its Year-Ago Telecast in Adults 18-49
ABC spins the numbers for Monday, March 2.
[via press release from ABC]

ABC's The Bachelor: The Women Tell All is Up Year to Year

ABC Monday Prime (8-11pm - 6.8 million and 1.9/6 in AD18-49): With The Bachelor: The Women Tell All and a repeat of Secrets & Lies, ABC ranked #2 on Monday in Adults 18-49 (1.9/5) to The Voice-led NBC, beating Fox's original lineup of Gotham and the season premiere of The Following (1.8/5) and CBS with a mix of originals and repeats (1.5/5). ABC's The Bachelor: The Women Tell All was the #2 TV program of the night in Adults 18-49, behind only The Voice.

The Bachelor: Women Tell All (8-10pm - 8.1 million and 2.4/7 in AD18-49): Against NBC's The Voice from 8-10pm, ABC's The Bachelor: The Women Tell All topped its year-ago telecast in Adults 18-49 (+4% - 2.4/7 vs. 2.3/6 on 3/3/14). In fact, The Bachelor has been up year to year on each of its last 4 telecasts in the key young adult sales demo. Conversely, NBC's The Voice was down year to year for the 2nd straight Monday in Adults 18-49 (-16%).

Quick Take for Monday, March 2, 2015 (Fast Affiliate Live + Same Day Ratings)

ABC Leads Fox's Original Lineup on Monday of "Gotham" and The Season Premiere of "The Following" in Adults 18-49

"The Bachelor: The Women Tell All" Grows From its Year-Ago Telecast In Adults 18-49, with the Series Up Year to Year for the 4th Straight Week

Monday Night (3/2/15) - ABC Total Viewer and Adult 18-49 Projections

"The Bachelor": Live + 3 = 9.8 million/2.9 rating and Live + 7 = 10.2 million/3.0 rating

Live + Same Day Results:

ABC Monday Prime (8:00-11:00 p.m. - 6.8 million and 1.9/6 in AD18-49):

With "The Bachelor: The Women Tell All" and a repeat of "Secrets & Lies," ABC ranked No. 2 on Monday in Adults 18-49 (1.9/5) to "The Voice"-led NBC, beating Fox's original lineup of "Gotham" and the season premiere of "The Following" (1.8/5) and CBS with a mix of originals and repeats (1.5/5). ABC's "The Bachelor: The Women Tell All" was the No. 2 TV program of the night in Adults 18-49, behind only "The Voice."

"The Bachelor: The Women Tell All" (8:00-10:00 p.m. - 8.1 million and 2.4/7 in AD18-49):

Against NBC's "The Voice" from 8:00-10:00 p.m., ABC's "The Bachelor: The Women Tell All" topped its year-ago telecast in Adults 18-49 (+4% - 2.4/7 vs. 2.3/6 on 3/3/14). In fact, "The Bachelor" has been up year to year on each of its last 4 telecasts in the key young adult sales demo. Conversely, NBC's "The Voice" was down year to year for the 2nd straight Monday in Adults 18-49 (-16%).

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 3/2/15.





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· BACHELOR, THE (ABC)
· FOLLOWING, THE (FOX)
· GOTHAM (FOX)
· SECRETS & LIES (ABC)
· VOICE, THE (NBC)




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