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[11/11/14 - 08:36 AM]
ABC Stands as Monday's Most-Watched Broadcaster for the 3rd Straight Week
ABC spins the numbers for Monday, November 10.
[via press release from ABC]

ABC's Dancing is Up Week to Week and Year to Year

Fast Affiliate Live + Same Day Results:

Please Note: ABC's Monday lineup was preempted in Charlotte for local NFL coverage (1.0% U.S.).

ABC Monday Prime (8-11pm - 12.1 million and 1.9/6 in AD18-49): ABC was Monday's most-watched broadcaster for the 3rd week in a row (12.1 million) and tied for #2 in Adults 18-49 (1.9/6 - tied w/Fox). Also for the 3rd straight week, ABC's Dancing finished as Monday's most-watched entertainment show (13.4 million). The Network drew its biggest Monday audience this season and hit a 4-week high in Adults 18-49 (since 10/13/14).

Dancing With the Stars (8-10pm - 13.4 million and 2.1/6 in AD18-49): Head to head from 8-10pm, ABC's Dancing with the Stars attracted more viewers than NBC's The Voice for the 4th consecutive week (by a best-yet 2.0 million - 13.4 million vs. 11.4 million). Gaining 16% from its first to second hour, Dancing defeated Fox's Sleepy Hollow in Adults 18-49 from 9-10pm for the 8th week running (by a best-yet +47% - 2.2/6 vs. 1.5/4).

· DWTS was up for the 2nd week in Total Viewers (13.4 million vs. 13.1 million) and Adults 18-49 (2.1/6 vs. 2.0/6) to its top numbers since its season premiere 8 weeks ago - since 9/15/14. In addition, Dancing improved from its year-ago telecast (12.6 million and 1.7/5 on 11/11/13) in Total Viewers (+6%) and Adults 18-49 (+24%).

Castle (10-11pm - 9.7 million and 1.7/5 in AD18-49): In the 10pm hour, ABC's Castle ran in a virtual tie with NBC's fall finale of Blacklist in Total Viewers (9.7 million), while topping CBS' NCIS: LA in both Total Viewers (9.7 million vs. 8.2 million) and Adults 18-49 (1.7/5 vs. 1.5/4).

· The ABC drama was up from its most recent telecast two weeks ago in viewers (+10%) and young adults (+6%) to deliver a best-since-premiere Total Viewer count - since 9/29/14.

Quick Take for Monday, November 10, 2014 (Fast Affiliate Live + Same Day Ratings)

ABC Stands as Monday's Most-Watched Broadcaster for the 3rd Straight Week

"Dancing" Beats NBC's "The Voice" by a Season-Best 2.0 Million Viewers, Ranking as Monday's Most-Watched Telecast

ABC's "Dancing with the Stars" Outperforms Fox's "Sleepy Hollow" In the 9pm Hour by a Best-Yet 47% in Adults 18-49

ABC's "Castle" Finishes in a Virtual Tie with NBC's "Blacklist" Fall Finale In Total Viewers; Draws Most-Watched Telecast Since Season Premiere

Please Note: ABC's Monday lineup was preempted in Charlotte for local NFL coverage (1.0% of the U.S.).

ABC Monday Prime (8:00-11:00 p.m. - 12.1 million and 1.9/6 in AD18-49):

ABC was Monday's most-watched broadcaster for the 3rd week in a row (12.1 million) and tied for No. 2 in Adults 18-49 (1.9/6 - tied w/Fox). Also for the 3rd straight week, ABC's "Dancing" finished as Monday's most-watched entertainment show (13.4 million). The Network drew its biggest Monday audience this season and hit a 4-week high in Adults 18-49 (since 10/13/14).

"Dancing with the Stars" (8:00-10:00 p.m. - 13.4 million and 2.1/6 in AD18-49):

Head to head from 8:00-10:00 p.m., ABC's "Dancing with the Stars" attracted more viewers than NBC's "The Voice" for the 4th consecutive week (by a season-best 2.0 million - 13.4 million vs. 11.4 million). Gaining 16% from its first to second hour, "Dancing" defeated Fox's "Sleepy Hollow" in Adults 18-49 from 9:00-10:00 p.m. for the 8th week running (by a best-yet +47% - 2.2/6 vs. 1.5/4).

· "DWTS" was up for the 2nd week in Total Viewers (13.4 million vs. 13.1 million) and Adults 18-49 (2.1/6 vs. 2.0/6) to its top numbers since its season premiere 8 weeks ago - since 9/15/14. In addition, "Dancing" improved from its year-ago telecast (12.6 million and 1.7/5 on 11/11/13) in Total Viewers (+6%) and Adults 18-49 (+24%).

"Castle" (10:00-11:00 p.m. - 9.4 million and 1.7/5 in AD18-49):

In the 10:00 p.m. hour, ABC's "Castle" ran in a virtual tie with NBC's fall finale of "Blacklist" in Total Viewers (9.7 million), while topping CBS' "NCIS: LA" in both Total Viewers (9.7 million vs. 8.2 million) and Adults 18-49 (1.7/5 vs. 1.5/4).

· The ABC drama was up from its most recent telecast two weeks ago in viewers (+10%) and young adults (+6%) to deliver a best-since-premiere Total Viewer count - since 9/29/14.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 48% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 11/10/14.





  [november 2014]  
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· BLACKLIST, THE (NBC)
· CASTLE (ABC)
· DANCING WITH THE STARS (ABC)
· NCIS: LOS ANGELES (CBS)
· SLEEPY HOLLOW (FOX)
· VOICE, THE (NBC)




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