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[05/17/14 - 09:14 AM]
"Grimm" Matches Its Highest Rating Since April 4 and Delivers Its Biggest Overall Audience Since March 21
NBC spins the numbers for Friday, May 16.
[via press release from NBC]

Friday Primetime Results:

· "Dateline NBC" (1.3/6 in 18-49, 6.9 million viewers overall from 8-9 p.m. ET) reported its highest results since March 28 in adults 18-49, adults 25-54 (with a 2.0 rating) and total viewers. "Dateline" is #1 in the time period versus the Big 4 nets in total viewers and tied for #1 in adults 25-54. From its first half-hour to its second, "Dateline" grew by +17% in 18-49 (to a 1.4 from a 1.2), +14% in 25-54 (1.6 vs. 1.4) and +12% in total viewers (7.3 million vs. 6.5 million).

· "Dateline" is up week to week by +8% in 18-49 (1.3 vs. 1.2), up +25% in 25-54 (2.0 vs. 1.6) and up +23% or 1.3 million persons in total viewers (6.861 million vs. 5.579 million).

· "Grimm" (1.3/5 in 18-49, 5.4 million viewers overall from 9-10:01 p.m. ET) matched its highest rating since April 4 (1.4) and delivered its biggest overall audience since March 21 (5.711 million). In the time period, the "Grimm" season finale ranks #1 in men 18-49 (with a 1.3 rating) and men 25-54 (1.7).

· L+7 Time-Shifting: "Grimm" originals are growing this season by +82% going from their L+SD results to L+7 in 18-49 rating (to a 2.58 from a 1.42) and by 2.9 million persons in total viewers (8.3 million vs. 5.4 million).

· "Hannibal" (0.9/3 in 18-49, 2.5 million viewers overall from 10:01-11 p.m. ET) jumped by +29% or 0.2 of a point week to week in adults 18-49 (to a 0.9 rating from a 0.7), by +38% in adults 25-54 (1.1 vs. 0.8) and by +27% in total viewers (2.475 million vs. 1.946 million), pending updates. "Hannibal" is currently equaling its highest 18-49 and 25-54 results in seven weeks (since March 28) and generating its biggest overall audience in four weeks (since April 18).

· L+7 Time -Shifting: "Hannibal" first-runs are increasing this season by +72% from its L+SD result to L+7 in 18-49 rating (to a 1.48 from a 0.86) and increasing by 1.3 million persons in total viewers (3.9 million vs. 2.6 million).

In Late-Night Metered Markets Friday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.5/6; CBS's "Late Show with David Letterman," 2.0/5; and ABC's "Jimmy Kimmel Live," 2.5/6.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/4; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.8/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.5/5 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households with an encore) beat CBS's first-run "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.6/3 in 18-49 with an encore) topped "Late Late Show" (0.2/1).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [may 2014]  
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· DATELINE NBC (NBC)
· GRIMM (NBC)
· HANNIBAL (NBC)




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