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[03/07/14 - 08:30 AM]
"Once Upon a Time in Wonderland" Returns Steady After 3-Month Break
ABC spins the numbers for Thursday, March 6.
[via press release from ABC]

"Wonderland" Returns Steady After 3-Month Break/"Grey's" Wins at 9pm/"Scandal" Tracking as the Week's #1 Broadcast Drama

ABC Thursday Prime (8-11pm - 6.6 million and 2.1/6 in AD18-49): ABC finished a strong second on Thursday night in Adults 18-49 (2.1/6), outdelivering Fox by 40% (1.5/4) and NBC by 91% (1.1/3). For the 2nd week in a row, the Net ranked #1 on the night in Adults 18-34 and key Women (W18-34/W18-49).

· ABC's Scandal (2.8/8) and Grey's Anatomy (2.6/7) were the Top 2 dramas of the night in Adults 18-49. In fact, Scandal is on track to finish as the week's #1 broadcast drama.

Once Upon a Time in Wonderland (8-9pm - 3.1 million and 0.8/3 in AD18-49): On its first telecast in 3 months (since 12/12/13) and facing American Idol for the first time, ABC's Once Upon a Time in Wonderland returned with 100% retention of its last telecast in Adults 18-49. From 8-9pm, the ABC freshman drama outdrew NBC's comedies by 11% in Total Viewers (3.1 million vs. 2.8 million for Community/Parks and Recreation).

Grey's Anatomy (9-10pm - 8.2 million and 2.6/7 in AD18-49): More than tripling its Adult 18-49 lead-in at 9pm (+225%), ABC's Grey's Anatomy (2.6/7) once again won its hour, leading its nearest competition by 18% (Two and a Half Men/The Crazy Ones = 2.2/6).

Scandal (10-11pm - 8.4 million and 2.8/8 in AD18-49): Building on its Grey's lead-in among Adults 18-49 at 10pm (+8%), ABC's Scandal (2.8/8) dominated the final hour of the night, beating CBS Elementary by 65% (1.7/5) and NBC's Parenthood by 133% (1.2/4). Scandal was Thursday's #1 most social TV program (310,485 tweets).

Quick Take for Thursday, March 6, 2014 (Fast Affiliate Live + Same Day Ratings)

ABC Airs Thursday's Top 2 Dramas with "Scandal" and "Grey's Anatomy" as "Scandal" Is Tracking as the Week's No. 1 Broadcast Drama in Adults 18-49

"Once Upon a Time in Wonderland" Returns After 3 Months with 100% Retention of Its Most Recent Telecast Among Adults 18-49 and Outdraws NBC's Comedies

More than Tripling Its Lead-in at 9pm, "Grey's" Wins Its Hour by 18% in Adults 18-49

"Scandal" Dominates the 10pm Hour in Adults 18-49 by 65% Over "Elementary" and by 133% Over "Parenthood" and Finishes as Thursday's Most Social TV Show

ABC Thursday Prime (8:00-11:00 p.m. - 6.6 million and 2.1/6 in AD18-49):

ABC finished a strong second on Thursday night in Adults 18-49 (2.1/6), outdelivering Fox by 40% (1.5/4) and NBC by 91% (1.1/3). For the 2nd week in a row, the Net ranked No. 1 on the night in Adults 18-34 (tie) and key Women (W18-34/W18-49).

· ABC's "Scandal" (2.8/8) and "Grey's Anatomy" (2.6/7) were the Top 2 dramas of the night in Adults 18-49. In fact, "Scandal" is on track to finish as the week's No. 1 broadcast drama.

"Once Upon a Time in Wonderland" (8:00-9:00 p.m. - 3.1 million and 0.8/3 in AD18-49):

On its first telecast in 3 months (since 12/12/13) and facing "American Idol" for the first time, ABC's "Once Upon a Time in Wonderland" returned with 100% retention of its last telecast in Adults 18-49. From 8:00-9:00 p.m., the ABC freshman drama outdrew NBC's comedies by 11% in Total Viewers (3.1 million vs. 2.8 million for "Community"/"Parks and Recreation").

"Grey's Anatomy" (9:00-10:00 p.m. - 8.2 million and 2.6/7 in AD18-49):

More than tripling its Adult 18-49 lead-in at 9:00 p.m. (+225%), ABC's "Grey's Anatomy" (2.6/7) once again won its hour, leading its nearest competition by 18% ("Two and a Half Men"/"The Crazy Ones" = 2.2/6).

"Scandal" (10:00-11:00 p.m. - 8.4 million and 2.8/8 in AD18-49):

Building on its "Grey's" lead-in among Adults 18-49 at 10:00 p.m. (+8%), ABC's "Scandal" (2.8/8) dominated the final hour of the night, beating CBS' "Elementary" by 65% (1.7/5) and NBC's "Parenthood" by 133% (1.2/4). "Scandal" was Thursday's No. 1 most-social TV program (310,485 tweets).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 46% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 03/06/14.





  [march 2014]  
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· COMMUNITY (YAHOO)
· CRAZY ONES, THE (CBS)
· ELEMENTARY (CBS)
· GREY'S ANATOMY (ABC)
· ONCE UPON A TIME IN WONDERLAND (ABC)
· PARENTHOOD (NBC)
· PARKS & RECREATION (NBC)
· SCANDAL (ABC)
· TWO AND A HALF MEN (CBS)




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