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[02/03/14 - 08:27 AM]
ABC Is Up 40% Year to Year on Super Bowl Sunday/"Shark Tank" Spikes at 10pm to Rank as the Top Non-Sports Show
ABC spins the numbers for Sunday, February 2.
[via press release from ABC]

ABC Is Up 40% Year to Year on Super Bowl Sunday/"Shark Tank" Spikes at 10pm to Rank as the Top Non-Sports Show

With back-to-back encores of America's Funniest Home Videos (7-9pm) and Shark Tank (9-11pm) opposite Fox's Super Bowl coverage, ABC was the non-sports leader on Sunday in Adults 18-49 (0.7/1), beating out NBC by 40% (0.5/1) and CBS by 40% (0.5/1).

· ABC was up over its year-ago performance on Super Bowl Sunday by 35% in Total Viewers (2.7 million vs. 2.0 million) and by 40% in Adults 18-49 (0.7/1 vs. 0.5/1).

· During the final hour of the night, Shark Tank built on its Adult 18-49 lead-in by 83% at 10pm to rank as the top-rated non-sports broadcast on Sunday, with a 22% advantage over runner-up CBS' NCIS (1.1/3 vs. 0.9/2 from 10-11pm). Despite the competition, Shark Tank more than doubled the time period week to week (+120%) to deliver a 5-week high among Adults 18-49 - since 12/29/12.

Quick Take for Sunday, February 2, 2014 (Fast Affiliate Live + Same Day Ratings)

Up 40% Year to Year, ABC is the Non-Sports Leader on Super Bowl Sunday

ABC's "Shark Tank" Spikes 83% Over its Adult 18-49 Lead-in at 10pm to Rank as Sunday's Top Non-Sports Broadcast and More than Doubles its Slot Week to Week

ABC Sunday Prime (7:00-11:00 p.m. - 2.7 million and 0.7/1 in AD18-49): With back-to-back encores of "America's Funniest Home Videos" (7:00-9:00 p.m.) and "Shark Tank" (9:00-11:00 p.m.) opposite Fox's Super Bowl coverage, ABC was the non-sports leader on Sunday in Adults 18-49 (0.7/1), beating out NBC by 40% (0.5/1) and CBS by 40% (0.5/1).

· ABC was up over its year-ago performance on Super Bowl Sunday (on 02/03/13) by 35% in Total Viewers (2.7 million vs. 2.0 million) and by 40% in Adults 18-49 (0.7/1 vs. 0.5/1).

"Shark Tank-R" (10:00-11:00 p.m. - 3.7 million and 1.1/3 in AD18-49):

During the final hour of the night, "Shark Tank" built on its Adult 18-49 lead-in by 83% at 10:00 p.m. to rank as Sunday's top-rated non-sports broadcast with a 22% advantage over runner-up CBS' "NCIS" (1.1/3 vs. 0.9/2 from 10:00-11:00 p.m.).

· Despite the competition, "Shark Tank" more than doubled the time period week to week (+120%) to deliver a 5-week high among Adults 18-49 - since 12/29/13.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 47% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 02/02/14.





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· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· SHARK TANK (ABC)




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