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[05/29/13 - 08:44 AM]
ABC's "Extreme Wight Loss" Opens 17% Higher than Last Season's Finale in Viewers with Its Top Numbers Since Early July
ABC spins the numbers for Tuesday, May 28.
[via press release from ABC]

ABC's "Extreme Wight Loss" Opens 17% Higher than Last Season's Finale in Viewers with Its Top Numbers Since Early July

Moving from Sunday to Tuesday this season, ABC's season opener of Extreme Weight Loss gained young adult audience during each half-hour from 8-10pm, building by 30% from start to finish despite facing The Voice and the second hour of a 2-hour So You Think You Can Dance from 9-10pm. The show was up from last season's finale by 17% in Total Viewers and held even in Adults 18-49, delivering the series' most-watched telecast and equaling its top young adult number since the early July - since 7/8/12 and 7/15/12, respectively. In addition, Extreme Weight Loss drew the Net's biggest non-sports summertime audience in the time period in nearly 1 year and its top Adult 18-49 number since July 2012 - since 6/5/12 and 7/10/12, respectively.

ABC's series finale of Body of Proof was the #1 series in the 10 o'clock hour, beating CBS' debut of Brooklyn D.A.

Quick Take for Tuesday, May 28, 2013 (Fast Affiliate Live + Same Day Ratings)

ABC's "Extreme Weight Loss" Premiere Grows by 30% in Adults 18-49 From Start to Finish, Despite Facing "The Voice" and "So You Think You Can Dance" From 9-10pm

"Extreme Weight Loss" Scores its Most-Watched Telecast Since Early July 2012

ABC's "Body of Proof" Finale Dominates CBS' "Brooklyn D.A." Debut

"Extreme Weight Loss" (8:00-10:00 p.m.)

Moving from Sunday to Tuesday this season, ABC's season opener of "Extreme Weight Loss" gained young adult audience during each half-hour from 8:00-10:00 p.m., building by 30% from start to finish (1.0/3 to 1.3/4) despite facing NBC's "The Voice" and the second hour of a 2-hour "So You Think You Can Dance" on Fox from 9:00-10:00 p.m.

· The show was up from last season's finale by 17% in Total Viewers (4.2 million vs. 3.6 million) and held even in Adults 18-49 (1.2/3), delivering the series' most-watched telecast and equaling its top young adult number since early July 2012 - since 7/8/12 and 7/15/12, respectively. In addition, "Extreme Weight Loss" drew the Net's biggest non-sports summertime audience in the time period in nearly 1 year and its top Adult 18-49 number since July 2012 - since 6/5/12 and 7/10/12, respectively.

"Body of Proof" (10:00-11:00 p.m.)

ABC's finale of "Body of Proof" was the No. 1 series in the 10 o'clock hour, beating CBS' debut of "Brooklyn D.A."

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 44% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 05/28/13.





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· BODY OF PROOF (ABC)
· BROOKLYN DA (CBS)
· EXTREME WEIGHT LOSS (ABC)
· SO YOU THINK YOU CAN DANCE (FOX)
· VOICE, THE (NBC)




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