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[05/08/13 - 08:37 AM]
ABC's "Splash" and "Dancing" Grow/"Body of Proof" Is Most-Watched TV Show at 10pm
ABC spins the numbers for Tuesday, May 7.
[via press release from ABC]

ABC's "Splash" and "Dancing" Grow/"Body of Proof" Is Most-Watched TV Show at 10pm

In the 8pm hour opposite CBS' NCIS and the first hour of NBC's 2-hour The Voice, ABC's season finale of Splash was up 11% week to week in Adults 18-49.

Building 70% on its lead-in at 9pm, ABC's DWTS: The Results Show grew week to week by 13% with Adults 18-49. ABC The Bachelor's Sean Lowe was the next celebrity to leave the competition this season. The ABC dancing results show was also up by strong margins over the prior week with Adults 18-34 (+22%) and Women 18-34 (+25%).

ABC's Body of Proof returned after last week's preemption as the most-watched TV show during Tuesday's 10 o'clock hour, outdrawing runner-up CBS' Golden Boy by 1.0 million viewers and NBC's The Voice-led Grimm by 2.1 million viewers. In fact, it was the ABC drama's 6th straight telecast to deliver the biggest audience in its slot. In addition, Body of Proof outdelivered CBS' Golden Boy in the hour by 17% in Adults 18-49 and by 11% in Adults 25-54.

Quick Take for Tuesday, May 7, 2013 (Fast Affiliate Live + Same Day Ratings)

ABC's "Splash" is Up 11% in its Season Finale Among Adults 18-49

"DWTS: The Results Show" Grows 13% Week to Week in Adults 18-49

"Body of Proof" is the Most-Watched TV Show in its Slot for its 6th Straight Airing

"Splash" (8:00-9:00 p.m.)

In the 8:00 p.m. hour opposite CBS' "NCIS" and the first hour of NBC's 2-hour "The Voice," ABC's season finale of "Splash" was up 11% week to week in Adults 18-49 (1.0/3 vs. 0.9/3). Extreme skier Rory Bushfield was the winner of the ABC celebrity diving competition.

"DWTS: The Results Show" (9:00-10:00 p.m.)

Building 70% on its lead-in at 9:00 p.m., ABC's "DWTS: The Results Show" grew week to week by 13% with Adults 18-49 (1.7/4 vs. 1.5/4). ABC's "The Bachelor's" Sean Lowe was the next celebrity to leave the competition this season. The ABC dancing results show was also up by strong margins over the prior week with Adults 18-34 (+22%) and Women 18-34 (+25%).

"Body of Proof" (10:00-11:00 p.m.)

ABC's "Body of Proof" returned after last week's preemption as the most-watched TV show during Tuesday's 10 o'clock hour (8.1 million), outdrawing runner-up CBS' "Golden Boy" by 1.0 million viewers (7.1 million) and NBC's "The Voice"-led "Grimm" by 2.1 million viewers (6.0 million). In fact, it was the ABC drama's 6th straight telecast to deliver the biggest audience in its slot. In addition, "Body of Proof" outdelivered CBS' "Golden Boy" in the hour by 17% in Adults 18-49 (1.4/4 vs. 1.2/3) and by 11% in Adults 25-54 (2.0/5 vs. 1.8/4).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 44% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 05/07/13.





  [may 2013]  
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· BODY OF PROOF (ABC)
· DANCING WITH THE STARS (ABC)
· GOLDEN BOY (CBS)
· GRIMM (NBC)
· NCIS (CBS)
· SPLASH (ABC)
· VOICE, THE (NBC)




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