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[02/11/13 - 08:41 AM]
ABC's "America's Funniest Home Videos" Earns a Season High with Adults 18-49
ABC spins the numbers for Sunday, February 10.
[via press release from ABC]

ABC Sunday Ratings

During the 7 o'clock hour, ABC's America's Funniest Home Videos ran a strong second in Adults 18-49 and ranked #1 with Men 18-49, Adults 18-34, Teens 12-17 and Kids 2-11. AFHV hit a season high in Adults 18-49 with its top rating since May 6, 2012.

On its first original telecast in 3 weeks against the Grammy Awards, ABC's Once Upon a Time built on its lead-in at 8pm (+22%) to earn second place Adults 18-49, with a 16% lead over its nearest regular competition (Fox's The Simpsons/Bob's Burger). Despite facing the Grammy Awards, Once Upon a Time retained more than 90% of its last first-run telecast in Total Viewers (91%), Adults 18-49 (92%) and Kids 2-11 (100%).

Also returning to original in the 9pm hour, ABC's Revenge drew 21% more viewers than Fox's comedies (Family Guy/American Dad). Season to date, ABC sophomore Revenge is up 25% in Total Viewers and 28% in Adults 18-49 from the same point in its freshman season.

Quick Take for Sunday, February 10, 2013 (Fast Affiliate Live + Same Day Ratings)

ABC's "America's Funniest Home Videos" Earns a Season High with Adults 18-49

Returning to Original for the First Time in 3 Weeks Against "The Grammys," ABC's "Once Upon a Time" Retains Over 90% in Adults 18-49 and Beats Fox's Comedies

Season to Date, "Revenge" is Up by 25% in Viewers and by 28% in Adults 18-49

"America's Funniest Home Videos" (7:00-8:00 p.m.)

During the 7 o'clock hour, ABC's "America's Funniest Home Videos" ran a strong second in Adults 18-49 (1.8/5) and ranked No. 1 with Men 18-49, Adults 18-34, Teens 12-17 and Kids 2-11.

· "AFHV" hit a season high in Adults 18-49 with its top rating since May 6, 2012.

"Once Upon a Time" (8:00-9:00 p.m.)

On its first original telecast in 3 weeks against the "Grammy Awards," ABC's "Once Upon a Time" built on its lead-in at 8:00 p.m. (+22%) to earn second place Adults 18-49, with a 16% lead over its nearest regular competition (2.2/5 vs. 1.9/5 for Fox's "The Simpsons"/"Bob's Burgers").

· Despite facing the "Grammy Awards," "Once Upon a Time" retained more than 90% of its last first-run telecast in Total Viewers (91%), Adults 18-49 (92%) and Kids 2-11 (100%).

"Revenge" (9:00-10:00 p.m.)

Also returning to original for the first time since January 20th during the 9:00 p.m. hour, ABC's "Revenge" drew 21% more viewers than Fox's comedies (5.1 million vs. 4.2 million for "Family Guy"/"American Dad").

· Season to date, ABC sophomore "Revenge" is up 25% in Total Viewers and 28% in Adults 18-49 from the same point in its freshman season.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 46% currently, from 43% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 02/10/13.





  [february 2013]  
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· AMERICAN DAD (TBS)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· BOB'S BURGERS (FOX)
· FAMILY GUY (FOX)
· ONCE UPON A TIME (ABC)
· REVENGE (ABC)
· SIMPSONS, THE (FOX)




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