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[07/10/12 - 08:39 AM]
"American Ninja Warrior" Is Up 27% in 18-49 Versus NBC's Average in Its Time Period Last Summer
NBC spins the numbers for Monday, July 9 plus the week of July 2-8.
[via press release from NBC]

Monday Results:

· From 8-9 p.m. ET, "Fear Factor" averaged a 1.3 rating, 4 share in adults 18-49 and 4.0 million viewers overall. From its first half-hour to its second, "Fear Factor" grew by 8 percent in 18-49 rating (to a 1.4 from a 1.3).

· Versus NBC's average in this time period last summer, "Fear Factor" is up 18 percent in 18-49 rating (to a 1.3 from a 1.1, "live plus same day," non-sports).

· From 9-10 p.m. ET, "American Ninja Warrior" delivered a 1.4/4 in 18-49 and 3.9 million viewers overall, building on its 18-49 lead-in by 8 percent in 18-49 rating. From its first half-hour to its second, "American Ninja Warrior" grew by 8 percent in 18-49 rating (to a 1.4 from a 1.3).

· Versus NBC's average in this time period last summer, "American Ninja Warrior" is up 27 percent in 18-49 rating (to a 1.4 from a 1.1, "live plus same day," non-sports).

· At 10 p.m. ET, an encore telecast of "Grimm" averaged a 0.7/2 in 18-49 and 2.2 million viewers overall.

In Late-Night Metered Markets Monday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.5/6; CBS's "Late Show with David Letterman," 2.1/5; and ABC's combo of "Nightline," 2.9/7; and "Jimmy Kimmel Live," 1.4/4.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.6/3; "Late Show," 0.6/3; "Nightline," 0.8/3; and "Jimmy Kimmel Live," 0.5/3.

· At 12:35 a.m., "Late Night with Jimmy Fallon" (1.2/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.0/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.4/2 in 18-49) topped "Late Late Show" (0.3/2 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

For the Week:

· With "America's Got Talent" ranking as the #1 non-sports telecast on ABC, CBS, NBC and Fox for a sixth week in a row in both adults 18-49 and total viewers, NBC's primetime lineup has averaged a 1.2 rating, 3 share in adults 18-49 and 4.9 million viewers overall for the week of July 2-8, according to "live plus same day" viewing figures from Nielsen Media Research.

· NBC ranked #2 for the week among ABC, CBS, NBC and Fox in adults 18-49 and total viewers and was #1 in adults 25-54.

· The broad-based hit "America's Got Talent" was the week's #1 telecast on ABC, CBS, NBC and Fox in adults 18-49, total viewers, adults 25-54, adults 18-34 (tie), households, teens 12-17 and kids 2-11. "Talent" has now delivered the eight highest 18-49 ratings among all primetime telecasts on ABC, CBS, NBC and Fox, excluding sports, since the end of the May sweep on May 23, and the nine biggest overall audiences, excluding sports, since the May sweep.

· Among NBC's top-ranked programs for the week, Monday's "America's Got Talent" finished #1 in adult 18-49 on ABC, CBS, NBC and Fox, Tuesday's "Talent" tied for #5, Monday's "U.S. Olympic Team Trials" ranked #10, Wednesday's "Macy's 4th of July Fireworks Spectacular" tied for #11, Tuesday's "Love in the Wild" and Wednesday's "Macy's" encore tied for #23 and the Sunday's "Dateline NBC" tied for #28.

· In total viewers, the Monday and Tuesday editions of "Talent" ranked #1 and 2 for the week on ABC, CBS, NBC and Fox, the "Macy's" special was #7, Monday's "Olympic Trials" ranked #10 and Sunday's "Dateline" was #14.

· Primetime averages for the week of July 2-8 in adults 18-49 were: Fox (1.3/4), NBC (1.2/4), ABC (1.1/4), CBS (0.9/3) and CW (0.2/1). In overall total viewers, the weekly averages were: CBS (5.3 million), NBC (4.9 million), ABC (4.0 million), Fox (3.5 million) and CW (0.6 million).

· For the 2011-12 broadcast year to date, NBC is tied for #3 among ABC, CBS, NBC and Fox in adults 18-49 rating and is #3 outright ahead of ABC in viewers 18-49. NBC is the only network among ABC, CBS, NBC and Fox that's up versus one year ago in viewers 18-49. NBC is also #2 in adults 18-34 for the broadcast year to date. Averages for the broadcast year through 41 weeks are: Fox (3.0/8), CBS (2.7/8), NBC (2.3/7), ABC (2.3/7) and CW (0.7/2). In overall total viewers, the broadcast-year averages are: CBS (10.8 million), Fox (8.3 million), ABC (8.0 million), NBC (7.1 million) and CW (1.6 million).

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."





  [july 2012]  
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· AMERICAN NINJA WARRIOR (NBC)
· AMERICA'S GOT TALENT (NBC)
· DATELINE NBC (NBC)
· FEAR FACTOR (MTV)
· GRIMM (NBC)
· LOVE IN THE WILD (NBC)




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