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[06/11/12 - 08:43 AM]
"Dateline" Sunday Reports Its Best Demo Numbers Since April 22, Largest Audience Since March 25
NBC spins the numbers for Sunday, June 10.
[via press release from NBC]

Sunday Results (note that "America's Got Talent" ran as separate 9 p.m. and 10 p.m. rebroadcasts last night, rather than a single two-hour encore):

· From 7-9 p.m. ET, "Dateline NBC" (1.2/4 in 18-49, 5.5 million viewers overall) reported its highest 18-49 rating for a Sunday telecast since April 22 and its biggest Sunday overall audience since March 25. Week to week, "Dateline" is up 20 percent in 18-49 rating (to a 1.2 from a 1.0) and 17 percent in total viewers (5.499 million vs. 4.696 million). In the time period, "Dateline" is #2 among ABC, CBS, NBC and Fox in adults 18-49, within a tenth of a point of first place, and tied for #1 among women 25-54.

· From its first half-hour to its fourth, "Dateline" grew by 67 percent in 18-49 rating (to a 1.5 from a 0.9) and 60 percent or more than 2.5 million persons in total viewers (6.8 million vs. 4.2 million). For its final half-hour from 8:30-9 p.m., "Dateline" ranked #1 among ABC, CBS, NBC and Fox in total viewers and adults 18-49 (tie).

· From 9-10 p.m. ET, an encore telecast of "America's Got Talent" delivered a 1.3/4 in 18-49 and 5.0 million viewers overall, to rank #2 among ABC, CBS, NBC and Fox in total viewers, adults 25-54 and other key measures. From its first half-hour to its second, the 9 p.m. "Talent" encore grew by 17 percent in 18-49 rating (to a 1.4 from a 1.2).

· From 10-11 p.m. ET, a second rebroadcast of "America's Got Talent" delivered a 1.5/4 in 18-49 and 5.4 million viewers overall, to rank #2 among ABC, CBS, NBC and Fox in adults 18-49 and #1 in adults 18-34, women 18-34 (tie) and all key adult-male demos versus the original competition of ABC's "Extreme Makeover: Weight Loss Edition" and CBS's "Tony Awards." The 10 p.m. "Talent" encore built on its lead-in from the 9 p.m. rebroadcast by 15 percent in 18-49 rating and 8 percent in total viewers.

· NBC ranked #2 Sunday night among ABC, CBS, NBC and Fox in adults 18-49, finishing within a tenth of a rating point of #1 among those networks (1.3 vs. a 1.4 for ABC).

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





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· AMERICA'S GOT TALENT (NBC)
· DATELINE NBC (NBC)




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