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[07/19/11 - 08:52 AM]
TNT NASCAR Summer Series Coverage Delivers Overall Growth with More Than 5.1 Million Avg. Total Viewers and 3.1 Avg. U.S. HH Rating
TNT spins the numbers for its NASCAR coverage to date this season.
[via press release from TNT]

TNT NASCAR Summer Series Coverage Delivers Overall Growth with More Than 5.1 Million Avg. Total Viewers and 3.1 Avg. U.S. HH Rating

NASCAR.com's TNT RaceBuddy Sets Season Record with an average of 886,000 Weekly Video Streams, Up +143% from 2010

TNT saw overall growth in total viewers, ratings and households with its just concluded six-race NASCAR Summer Series coverage of the 2011 Sprint Cup Series with 5,125,000total viewers (up +3%, 4,990,000 in 2010),3.1U.S. HH rating (up +3% vs. 3.0 U.S. HH rating in 2010) and 3,615,000 households (up +3%, 3,495,000 in 2010).

NASCAR.com's TNT RaceBuddy complemented the television coverage with an average of 886,000 weekly video streams during the six-race Summer Series. Overall, video streams on RaceBuddy were up 143% from last year and delivered 5,319,000 total video streams this year. RaceBuddy had record-breaking viewership during TNT's first race of the 2011 Summer Series in Pocono with 1,146,000 video streams and proceeded to have the second(Daytona, 1,020,000) and third-highest (Kentucky, 928,000)video stream totals in its history during this year's Summer Series.

Other highlights from the 2011 TNT NASCAR Summer Series Coverage:

The Coke Zero 400 powered by Coca-Cola from Daytona International Speedway was the highest-rated and most-watched cable program for the week (3.4 U.S. HH rating, June 27-July 3, 2011).

NASCAR.com's TNT RaceBuddy total page views were up 21% vs. last year for its coverage during the 2011 NASCAR Summer Series.

RaceBuddy also experienced more than a 17% growth in daily uniques and total visits on TNT RaceBuddy were up +24% compared to last year.

Turner Sports, a division of Turner Broadcasting System, Inc., is an industry leader in televised and online sports programming, airing championship level sporting events on TBS, TNT and truTV, and managing some of the most popular sports sites on the Internet. Turner Sports' television line-up includes the NBA, Major League Baseball, the NCAA Division I Men's Basketball Championship, NASCAR and professional golf. The company's digital portfolio includes SI.com, NASCAR.COM, NCAA.com, PGATOUR.COM, GOLF.com and PGA.com, as well as an accompanying collection of mobile websites and connected device apps. Turner Sports and the NBA also jointly manage NBA Digital, which includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA Mobile, the NBA Game Time App, NBADLEAGUE.com and WNBA.com.

TNT, one of cable's top-rated networks, is television's destination for drama. Seen in 100.5 million households, the network is home to such original series as The Closer, starring Emmy(R) winner Kyra Sedgwick; Rizzoli & Isles, starring Angie Harmon and Sasha Alexander; the Peabody Award-winning Men of a Certain Age, with Ray Romano, Scott Bakula and Andre Braugher; Leverage, starring Timothy Hutton; Hawthorne, with Jada Pinkett Smith; Memphis Beat, with Jason Lee; and Southland, from Emmy-winning producer John Wells (ER); as well as the upcoming Falling Skies, starring Noah Wyle, and Franklin & Bash, with Mark-Paul Gosselaar and Breckin Meyer. TNT also presents such powerful dramas as Bones, Supernatural, Las Vegas, Law & Order, CSI: NY, Cold Case and, starting in 2011, The Mentalist; broadcast premiere movies; compelling primetime specials, such as the Screen Actors Guild Awards(R); and championship sports coverage, including NASCAR, the NBA and the NCAA Division I Men's Basketball Championship. TNT is available in high-definition.

Source: Linear: Nielsen Media Research, Live + Same Day Data stream. 2011 NASCAR Sprint Cup on TNT final 6 race average comparison vs. 2010 final 6 race average (06-12-11 - 07-17-11 vs. 06-06-10 - 07-17-2010).

Online Source: Omniture





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