or


[03/01/11 - 08:51 AM]
ABC Wins Monday with 14-Week Highs in Viewers and Young Adults
ABC spins the numbers for Monday, February 28.

[via press release from ABC]

ABC Wins Monday with 14-Week Highs in Viewers and Young Adults

Some early info on ABC's Monday, ahead of the regular press release.

ABC earned first place on Monday evening in Total Viewers and Adults 18-49, leading for the 2nd straight week in the key young adult sales demo. In addition, the Net finished #1 on Monday for the 6th week in a row across all key Women demographics (W18-34/W18-49/W25-54).

· Growing for the 2nd week in a row, ABC produced its strongest Monday in 14 weeks among Total Viewers and Adults 18-49 - since 11/22/10. The Net equaled a 5-month Monday high with Adults 18-34 - since 9/27/10.

Hitting season-highs in Total Viewers and Adults 18-49, ABC's The Bachelor won its 8-10pm time slot for the 2nd week running, beating out CBS' second-place comedy block by 1.1 million viewers and by 6% in young adults. In addition, The Bachelor led its 2-hour time period among Adults 18-34 for the 5th consecutive week and registered as Monday's #1 TV series overall with key Women (W18-34/W18-49) for the 9th week in a row. The 12th-season cast of ABC's Dancing with the Stars was announced during the second hour of The Bachelor.

ABC's Castle won the 10 o'clock hour Total Viewers and Adults 18-49. ABC's Castle defeated NBC's original Harry's Law by best-ever margins in Total Viewers (+11%) and 56% in Adults 18-49 (+56%). In addition, the ABC drama won the hour with Women 18-34 for its 6th straight airing. Also worth noting, Castle grew from its lead-in across all key Men (M18-34/M18-49/M25-54).

· Building by 1.1 million viewers and by 8% in Adults 18-49 over the prior week with its 2nd straight week of gains, ABC's Castle drew its biggest audience since the beginning of November and posted its highest young adult number since the end of October - since 11/8/10 and 10/25/10, respectively.

Quick Take for Monday, February 28, 2011 (Fast Affiliate Live + Same Day Ratings)

ABC is No. 1 on Monday in Total Viewers and Adults 18-49, Turning in its Strongest Numbers on the Night in 14 Weeks

Hitting Season Highs, "The Bachelor" Leads its Time Period In Total Viewers and Adults 18-49 for the Second Week in a Row

ABC's "Castle" Defeats NBC's "Harry's Law" by Best-Ever Margins in Total Viewers and Adults 18-49

"Castle" Draws its Largest Audience Since November and Best Adults 18-49 Number Since October

Monday Night (8:00-11:00 p.m.)

ABC earned first place on Monday evening in Total Viewers (10.9 million) and Adults 18-49 (3.2/9), leading for the 2nd straight week in the key young adult sales demo. In addition, the Net finished No. 1 on Monday for the 6th week in a row across all key Women demographics (W18-34/W18-49/W25-54).

· Growing for the 2nd week in a row, ABC produced its strongest Monday in 14 weeks among Total Viewers and Adults 18-49 - since 11/22/10. The Net equaled a 5-month Monday high with Adults 18-34 (2.7/8) - since 9/27/10.

"The Bachelor" (8:00-10:00 p.m.)

Hitting season-highs in Total Viewers (11.2 million) and Adults 18-49 (3.4/9), ABC's "The Bachelor" won its 8:00-10:00 p.m. time slot for the 2nd week running, beating out CBS' second-place comedy block by 1.1 million viewers and by 6% in young adults (10.1 million & 3.2/9). In addition, "The Bachelor" led its 2-hour time period among Adults 18-34 (2.9/9) for the 5th consecutive week and registered as Monday's No. 1 TV series overall with key Women (W18-34/W18-49) for the 9th week in a row. The 12th-season cast of ABC's "Dancing with the Stars" was announced during the second hour of "The Bachelor."

"Castle" (10:00-11:00 p.m.)

ABC's "Castle" won the 10 o'clock hour in Total Viewers and Adults 18-49. ABC's "Castle" defeated NBC's original "Harry's Law" by best-ever margins in Total Viewers (+11% - 10.1 million vs. 9.1 million) and by 56% in Adults 18-49 (+56% - 2.8/8 vs. 1.8/5). In addition, the ABC drama won the hour with Women 18-34 (2.7/8) for its 6th straight airing. Also worth noting, "Castle" grew from its lead-in across all key Men (M18-34/M18-49/M25-54).

· Building by 1.1 million viewers and by 8% in Adults 18-49 over the prior week with its 2nd straight week of gains, ABC's "Castle" drew its biggest audience since the beginning of November and posted its highest young adult number since the end of October - since 11/8/10 and 10/25/10, respectively.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 39% currently, from 35% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 2/28/11.





  [march 2011]  
S
M
T
W
T
F
S
  


· BACHELOR, THE (ABC)
· CASTLE (ABC)
· DANCING WITH THE STARS (ABC)
· HARRY'S LAW (NBC)





most recent ratings | view all posts
[05/07/24 - 09:44 AM]
Netflix Top 10 Week of Apr. 29: "Baby Reindeer" Holds Strong; "Heeramandi" Breaks Records; Katt Williams and Tom Brady Live Events Bring the Laughs
"Katt Williams: Woke Foke" had viewers nationwide (and beyond) on his side, taking fourth place (4M views), and "The Roast of Tom Brady" took sixth place (2M views).

[05/06/24 - 10:36 AM]
ABC Thursday Dramas Dominate as "9-1-1," "Grey's Anatomy" and "Station 19" Deliver Stellar Multiplatform Audiences for Season Premieres
The "9-1-1" season debut also marked ABC's top MP+35 premiere in Total Viewers for the 2023-2024 season to date.

[05/06/24 - 10:02 AM]
A Record-Setting Month! ESPN Earns Its Highest April Prime Time Audience on Record, Averaging 2.1 Million Viewers Each Night
In the same month, ESPN's total day audience was its highest in 12 years, dating back to 2012, as ESPN averaged 781,000 viewers in any given hour.

[05/05/24 - 02:06 PM]
NBC and Peacock Deliver Most Watched "Run for the Roses" Since 1989, as Mystik Dan Wins in Thrilling Photo Finish in 150th Kentucky Derby
Viewership peaked at 20.1 million viewers from 7-7:15 p.m. ET, as Mystik Dan edged second-place Sierra Leone and third-place Forever Young in the Kentucky Derby's first three-horse photo finish since 1947.

[05/02/24 - 03:45 PM]
"American Idol" Is the No. 1 Entertainment Program of the Night in Adults 18-49 for Second Week of Live Coast-to-Coast Telecasts
The show reached season highs in week 2 of live, coast-to-coast telecasts in Total Viewers (5.31 million) and Adults 18-49 (0.64 rating) on Sunday night with its strongest numbers since last season's finale.

[05/02/24 - 09:31 AM]
"Knuckles" Knocks Out New Global Records with Paramount+ Debut
In addition to its overall record, the series marks Paramount+'s most-watched kids-and-family title ever.

[05/02/24 - 08:39 AM]
456 Billion Minutes of CBS Programming Watched in the First Four Months of 2024
This is +30% higher than the total time spent with Netflix originals and +231% higher than with originals on all other streaming competitors combined.

[05/02/24 - 08:36 AM]
CBS to Win the 2023-2024 Season for 16th Straight Year; Breaking TV's Longest Winning Streak on Record
This breaks broadcast television's longest winning streak on record, also previously held by CBS, from 1955-1970.

[04/30/24 - 01:01 PM]
"Nightline" Ranks No. 1 in All Key Target Demos vs. NBC and CBS
Season to date, "Nightline" is growing versus the comparable weeks last season in Total Viewers (916,000 vs. 914,000), posting its largest overall audience in 3 years.

[04/30/24 - 09:31 AM]
Netflix Top 10 Week of Apr. 22: "Baby Reindeer" and "Rebel Moon - Part Two: The Scargiver" Hold Onto the Top Spots
"Dead Boy Detectives," the new supernatural detective series, debuted in second place with 3.1M views.

[04/25/24 - 10:37 AM]
ABC's "Will Trent" Continues Momentum as Series Logs Highest Total Viewer Audience to Date and Highest Adults 18-49 Rating in Over a Year
After 35 days of viewing on ABC, Hulu and digital platforms, "Will Trent" continues its ratings climb in episode three of season two, growing to 11.23 million Total Viewers and marking its highest multiplatform telecast to date.

[04/23/24 - 03:01 PM]
"Tamron Hall" Grows Week to Week in Women 18-49 Hitting 6-Week High and Ranking No. 2 Among All Syndicated Talk Shows
In addition, "Tamron Hall" turned in increases for the same week last year in Households and Women 18-49.

[04/23/24 - 03:00 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Up Week-to-Week in Adults 18-49
Season to date, "Nightline" is growing versus the comparable weeks last season in Total Viewers (916,000 vs. 913,000), posting its largest overall audience in 3 years - since the 2020-2021 season.

[04/23/24 - 11:22 AM]
Viewership for April 21 Edition of ESPN "Sunday Night Baseball" - Texas Rangers vs. Atlanta Braves - Up 24 Percent From Last Year
The reigning World Series Champion Texas Rangers 6-4 victory over the Atlanta Braves averaged 1,623,000 viewers, up from 1,309,000 viewers for last New York Mets vs. San Francisco Giants game.

[04/23/24 - 11:04 AM]
Netflix Top 10 Week of Apr. 15: "Rebel Moon - Part Two: The Scargiver" Debuts at #1; "Baby Reindeer" Rises to the Top
List mainstays included "3 Body Problem," which spent its fifth week on the list in third place (3.2M views), and Guy Ritchie's aristocratic gangster series "The Gentlemen," which spent its seventh week on the list in sixth place (2.9M views).