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[04/10/07 - 03:38 PM]
Quick Take for Monday, April 9, 2007 - Final Ratings
ABC spins the numbers for Monday, April 9.
[via press release from ABC]

Quick Take for Monday, April 9, 2007 � Final Ratings

ABC is Monday's Most-Watched Net for the 4th Straight Week, Delivering The No. 1 Position on the Evening in Adults 18-49 on 3 of the Last 4 Weeks

Leading its Time Period Across the Board, ABC's "Dancing with the Stars" Stands as Monday's No. 1 TV Program in Total Viewers and Adults 18-49

With Strong Retention of its Week-Ago Premiere in Viewers and Young Adults, "The Bachelor: Officer and a Gentleman" is Monday's No. 1 Show in Women 18-34

Monday Night (8:00-11:00 p.m.)

With more impressive results from "Dancing with the Stars" and "The Bachelor: Officer and a Gentleman," ABC stood as Monday's most-watched TV network (14.0 million) for the 4th week in a row. For the 3rd time in 4 weeks, ABC ranked No. 1 on the night among Adults 18-49 (4.1/11 � tied w/CBS).

"Dancing with the Stars" (8:00-9:31 p.m.)

Dominating its time period, ABC's "Dancing with the Stars" was the No. 1 TV program on Monday in Total Viewers (18.8 million) and Adults 18-49 (4.8/13). In addition to winning with Total Viewers and Adults 18-49, the broad appealing ABC unscripted program also ranked No. 1 in its time period among Adults 25-54 (6.1/15), Adults 18-34 (3.3/10), Teens 12-17 (2.2/7) and Kids 2-11 (2.7/9).

� "Dancing with the Stars" was up from the prior week in Total Viewers (18.8 million vs. 18.2 million), while retaining 100% of its Adult 18-49 audience (4.8/13).

"The Bachelor: Officer and a Gentleman" (9:31-11:00 p.m.)

"The Bachelor: Officer and a Gentleman" ranked No. 1 in its time slot and stood as Monday's No. 1 television program with the series' targeted audience of Women 18-34 (5.0/13), tied with ABC's "DWTS." The show ranked second in its slot with Women 18-49 (5.2/13) and Women 25-54 (5.2/12)

� On its second telecast, ABC's "The Bachelor: Officer and a Gentleman" exhibited strong retention of its week-earlier season premiere delivery in viewers and young adults: Total Viewers (92% - 9.1 million vs. 9.9 million), Adults 18-49 (92% - 3.4/9 vs. 3.7/9) and Adults 18-34 (94% - 3.0/9 vs. 3.2/9). "The Bachelor" was up 4% from its season opener with Women 18-34 (5.0/13 vs. 4.8/13).

� "The Bachelor: Officer and a Gentleman" posted increases from the second installment of its most recent edition ("The Bachelor: Rome" on 10/9/06) in both Total Viewers (9.1 million vs. 7.9 million) and Adults 18-49 (3.4/9 vs. 3.1/7). It was the most-watched Week 2 for "The Bachelor" in 3 years (Five "The Bachelors" ago) � since 4/14/04.

Source: Nielsen Media Research (Preliminary, Live+SD), 4/9/07.





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· BACHELOR, THE (ABC)
· DANCING WITH THE STARS (ABC)




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