or


[03/13/14 - 06:31 AM]
Hallmark Movie Channel Embraces the Mystery in Its Midst with New Name, Logo and Brand Positioning
The transition to Hallmark Movies & Mysteries includes plans to introduce its first-ever Mystery "Wheel" in 2015, featuring a rotation of three distinct movie franchises.
[via press release from The Hallmark Channel]

HALLMARK MOVIE CHANNEL EMBRACES THE MYSTERY IN ITS MIDST WITH NEW NAME, LOGO AND BRAND POSITIONING

HALLMARK MOVIES & MYSTERIES TO LAUNCH IN FOURTH QUARTER 2014

Brand Repositioning Comes as Network Steps Up Investment in Original Programming, Including Three New Movie Franchises to Debut as Network's First-Ever Mystery Wheel

Crown Media Family Networks announced today plans to realign Hallmark Movie Channel's brand across platforms with a new name, tagline, and logo. Beginning in fourth quarter 2014, Hallmark Movie Channel, one of the fastest growing networks in cable, will enter the next chapter in its evolution becoming Hallmark Movies & Mysteries. The brand transition comes as the network ups the stakes in the mystery genre with plans to introduce its first-ever Mystery 'Wheel' in 2015, featuring a rotation of 3 distinct movie franchises, each consisting of 3 to 4 movies following the same primary characters and playing out over the course of several months. The Hallmark Movies and Mysteries 'Mystery Wheel' will join the network's unique and compelling mix of original movies, off-network acquired series, and presentations from the award-winning Hallmark Hall of Fame library. In addition to a new name, the network rebrand will include a dynamic new look, logo, and tagline, which are scheduled to be unveiled in October.

"Movies and the lighter side of the mystery genre exemplify what Hallmark Movie Channel has always represented - great, compelling stories that keep viewers engaged and wanting more," said Crown Media Family Networks President and CEO, Bill Abbott. "Coming at time when the network features more fresh, original content than ever before, the re-imagination of the brand as Hallmark Movies & Mysteries is designed to more fully realize the network's essence, while elevating its position as one of the most unique destinations on cable for viewers and advertisers, alike."

To become a cornerstone of the Hallmark Movies & Mysteries slate, the network's first Mystery Wheel will launch in early 2015 with Garage Sale Mystery, a series of movies - a continuation of the storyline from the original Hallmark Channel movie of the same name that debuted in September 2013 - starring Lori Loughlin (When Calls the Heart, Full House). The second movie franchise in the wheel stars Dylan Neal ("Debbie Macomber's Cedar Cove") who will star in and executive produce, The Gourmet Detective, based on the series of books by Peter King. The third film series in the Mystery Wheel will be announced shortly.

Launched in 2003, Hallmark Movie Channel is currently in 53.5 million homes and rapidly growing.

ABOUT CROWN MEDIA FAMILY NETWORKS

Crown Media Family Networks is the umbrella unit of Crown Media Holdings, Inc., which houses Hallmark Channel and Hallmark Movie Channel. The company operates and distributes both channels in high definition (HD) and standard definition (SD) with Hallmark Channel available to 86 million subscribers in the U.S. and Hallmark Movie Channel in 53 million homes. Hallmark Channel is the nation's leading destination for quality family programming with an ambitious slate of original TV movies, specials such as Kitten Bowl, as well as some of television's most beloved sitcoms and series, including The Golden Girls, The Waltons, Little House on the Prairie, and Frasier. Hallmark Channel is also home to original scripted series, including Cedar Cove and When Calls the Heart, and Daytime Emmy-nominated lifestyle program, Home & Family, a daily two-hour live show shot in a fully functional house located on the Universal Studios California lot. Hallmark Movie Channel is one of America's fastest-growing cable networks and provides family-friendly movies with a mix of original films, classic theatrical releases, and presentations from the acclaimed Hallmark Hall of Fame library. In addition, Crown Media Family Networks includes the online offerings of HallmarkChannel.com and HallmarkMovieChannel.com.

Hallmark Channel on Social Media: Facebook, Twitter (Join the conversation at #HeartofTV), Pinterest, GetGlue, YouTube

Hallmark Movie Channel on Social Media: Facebook, Twitter, Pinterest





  [march 2014]  
S
M
T
W
T
F
S
      


· GARAGE SALE MYSTERIES (HMC)
· GOURMET DETECTIVE, THE (HMC)




[05/30/24 - 02:16 PM]
Interest Rates Are at an All-Time High as Season 15 of Bravo's "Million Dollar Listing Los Angeles" Returns Wednesday, July 10 at 9 P.M. ET/PT
Returning for Season 15 are agents Josh and Heather Altman, Josh Flagg and Tracy Tutor.
[05/30/24 - 02:06 PM]
HBO, NFL Films, and the Chicago Bears Announce "Hard Knocks: Training Camp with the Chicago Bears," A New Season of the Groundbreaking Sports Reality Series, Debuting August 6
General manager Ryan Poles and head coach Matt Eberflus will be at the helm, guiding 2024's first overall draft pick, quarterback Caleb Williams, 2024's ninth overall pick, wide receiver Rome Odunze, and an array of veteran players including DJ Moore, Keenan Allen, Jaylon Johnson, and Montez Sweat.
[05/30/24 - 02:02 PM]
Apple TV+ to Premiere Season Two of Drama Series "Pachinko" on August 23
Season two of "Pachinko" will premiere globally on Friday, August 23 with one episode, followed by one episode weekly every Friday through October 11.
[05/30/24 - 01:31 PM]
"The Vince Staples Show" Renewed for Season 2
Who's Vince Staples? Well, that's a tricky question. He's kind of famous, but he's not. He's kind of rich, but he's not. He's also kind of a criminal. But he's... not? Follow him on his daily adventures, where anything that can go wrong usually does.

[05/30/24 - 12:00 PM]
Animated Series "Kevin" Ordered by Prime Video
The animated comedy is executive produced and written by Aubrey Plaza and Joe Wengert, the latter also serving as showrunner.

[05/30/24 - 11:50 AM]
SEC Network Commemorates New-Look SEC with Comprehensive 2024 College Football Slate
New this year is the debut of a new scheduling format for SEC games across all ESPN platforms, with the opportunity for teams and fans to know approximate start times for the entire season.
[05/30/24 - 11:38 AM]
Defending Champion Michigan Wolverines Begin Title Defense August 31 in Debut of "Big Ten Saturday Night" on NBC and Peacock, as NBC Sports Kicks Off College Football Season with Packed Big Ten and Notre Dame Slate
All eight games over the first three weeks of the season will stream live on Peacock, including four games exclusively.
[05/30/24 - 11:33 AM]
ESPN Platforms' Premier College Football Presentation Features Storied Rivalries, High-Octane Conference Clashes and Star-Studded Showdowns
A 70-game slate is set for Week 1, beginning Thursday, August 29 through Labor Day Monday.

[05/30/24 - 11:15 AM]
Horror Franchise "Saw" Is Coming to Hulu on June 1
As it celebrates its 20th anniversary this year, Hulu pays homage to the infamous serial killer John Kramer, also known as the "Jigsaw Killer," one of cinema's most memorable villains.
[05/30/24 - 11:01 AM]
Video: "House of Heat" - Official Trailer - A Tubi Original
A group of sexy adult content creators move in together to help grow each other's businesses. And in this house, they better bring the heat!
[05/30/24 - 10:40 AM]
Food Network Brings the Heat This Summer with Bobby Flay-Led Series "Bobby's Triple Threat" and "BBQ Brawl"
The former will now return on Tuesday, July 9 at 9:00/8:00c.
[05/30/24 - 10:15 AM]
"Bet," A Live-Action Adaptation of the Thriller Manga "Kakegurui" Is Now in Production in Toronto Led by Showrunner Simon Barry
In the Netflix series, a boarding school for the global elite where underground gambling determines the social hierarchy is upended by the arrival of a mysterious transfer student.
[05/30/24 - 10:02 AM]
"The Bear" Sets Season One Marathon on the FX Linear Channel
The hit comedy series available to viewers of the FX linear channel for the first time ever with a special marathon beginning Sunday, June 2.
[05/30/24 - 10:00 AM]
Max Renews Emmy Award-Winning Comedy Series "Hacks" for a Fourth Season
The release episodes 307 and 308 marked a new daily high for the series' overall viewership.
[05/30/24 - 09:41 AM]
ESPN Films Acquires "Motorcycle Mary", A Thrilling New Short Documentary on the Life of Motorsports Pioneer Mary McGee
The film tells the untold story of legendary motorsports pioneer Mary McGee a.k.a. "Motorcycle Mary", whose racing career spanned thirty years and saw her shatter gender norms while mastering multiple racing disciplines.